Digital Marketing Specialist at Due Process Consulting

Details:

Responsibilities

• Design digital media campaigns aligned with business goals and devise strategies to generate online traffic.
• Coordinate the creation of digital content (e.g. websites, social media pages, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish web presence to boost brand awareness
• Maintain strong online company voice through social media
• Suggest and implement direct marketing methods to increase profitability
• Utilize a range of techniques including paid search, SEO and PPC.
• Evaluating customer research, market conditions and competitor data.
• design website banners and assist with web visuals
• Communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Contribute to company and clients' blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Manage contacts database and assist with lead generation activities
• Negotiate with media suppliers to achieve the best price for clients.
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments.

Requirements

• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Qualifications in Marketing, Digital media or other relevant field
• Qualifications and experience in web design or animation is a plus.