About the Programme
The Girl Generation (TGG): Support to the Africa Led Movement to End FGM/C Programme, is a consortium led by Options Consultancy Services, and includes Amref Health Africa, ActionAid, Orchid Project, Africa Coordination Centre for Abandonment of FGM/C and University of Portsmouth. It works closely with the Population Council’s Data Hub, the programme’s data and measurement arm. The programme envisions a world where girls and women can exercise their power and rights and have expanded choice and agency and be free from violence, including FGM/C.
About the Consultancy
Short introduction
The Transformational Power of Language’ is a growing focus within our work to reframe the narrative and language used to describe and position FGM. Typically, FGM has been described and understood as a ‘cultural practice’ a tradition, or a ‘norm’ – language which can serve to excuse or defend it and can alienate survivors by minimising its seriousness. We aim to shift the narrative to describe FGM as a form of violence and abuse against women and girls, and a violent, criminal act, that is generated by inequality and discriminatory social norms.
Summary purpose and objective of role
- Create engaging tools and communications product to bring the power of language to life
- Develop a short (1 – 2 minute) animation using moving image and text – which conveys the meaning behind the content as well as explains it literally.
- Visually represent diverse African settings and highlight women and girls at the centre with suitable music/sound
Person specification
- Proven animation background with experience creating short-form explainer or advocacy videos
- Ability to deliver products according to the specified technical requirements
- Ability to tell powerful, clear stories through visuals and motion, using minimal but impactful text
- Strong understanding of sensitive storytelling, particularly around issues of gender, violence, or community norms
- Experience delivering broadcast-ready video content, with revisions and in multiple formats (MP4, social media specs, etc.)
- Collaborative approach to creative development, including ideation, scripting, and iteration
- Strong attention to detail and commitment to deadlines
Desirable skills and competencies
- Familiarity with FGM, gender-based violence, or other social justice themes in Africa
- Experience creating content for nonprofits, advocacy campaigns, or social movements
- Ability to include music, sound design, or voiceover that enhances emotional tone
- Knowledge of or connection to African cultural and regional diversity in visual style and representation
- Knowledge of ethical standards in reporting on issues related to FGM/C will be an asset.
- Ability to incorporate and adhere to TGG-ALMs Do No Harm guidelines
Requirements
- CV (profiling your professional experience and suitability for the job)
- Portfolio with relevant animation work
- Short proposal or concept sketch (optional but encouraged)
- Estimated timeline and budget range. Please note that all related costs to this work should be factored into the budget.
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