Assistant Brand Manager at NCBA Group

Job Purpose Statement

• The role holder is responsible for creating and executing comprehensive brand and marketing plans to drive visibility, engagement, and lead generation for the Enterprise Banking Segment, which includes Asset Finance and Business Solutions, Corporate Banking, Investment Banking and Global Markets.

Key Accountabilities (Duties and Responsibilities)

Financial 10%    

• Plan and manage the marketing budget across assigned business units, ensuring alignment with approved plans and policy.

Internal Business Processes 45%

Brand Planning

• Lead development and rollout of the brand value proposition to both internal and external audiences.
• Work with agencies to develop integrated campaigns that support brand growth and top-of-mind awareness.
• Leverage analytics to gather insights and inform campaign development aligned with the bank’s strategy.
• Support the Senior Brand Manager in crafting and executing brand plans and tactical activities.
• Act as a marketing expert and business advisor, adding value by aligning campaigns with BU KPIs.

Competitor Benchmarking

• Maintain a monthly competitor tracking system to stay updated on market trends and identify emerging opportunities for the bank.

Adherence to Brand Standards

• Review all communication materials for brand alignment and quality assurance.
• Ensure digital and customer-facing channels consistently reflect brand standards.
• Continuously monitor 3rd party performance and sharing quarterly reviews with MCC leadership to inform annual reviews and SLA management.

Procurement & Finance Adherence

• Adhere to NCBA Bank Procurement processes with zero breach.   
• Adhere to approved BU budgets with full alignment with respective business units

Risk & Compliance

• Zero audit findings and 100% adherence across all Risk Compliance Self-Assessment (RCSA) audit items and 100% policy adherence.

Customer 35%    

• Effectively perform brand management activities/tasks, in a manner that consistently achieves a high-performance result, quality standards and/or benchmarks.
• Ability to work cross functionally incorporating all key stakeholders input and managing their expectations. 
• Managing the development and execution of the annual marketing and brand programs for the assigned brands or product lines, to ensure growth in brand awareness, product uptake and bank’s market share.
• Demonstrate creative thinking in engaging agency partners to develop all marketing communication initiatives, to deliver relevant support to the business units
• Translate the brand strategy into brand plans, communication plans and go-to-market strategies for assigned brands and product lines.
• Lead the creative development for campaigns and create motivating stimulus to get the targeted population to “take action”
• Support bank-wide Marketing projects, Customer Experience initiatives, acquisition and retention programs, etc.

Learning and growth 10%    

• Continuous competence development – map out a clear learning and growth plan to drive personal development and up to date application of latest marketing practices
• Continuous evaluation of all marketing activities documenting learning’s and ensuring they are factored in the development of subsequent initiatives.

Job Specifications

Academic:

• University degree, preferably in Marketing, Advertising or Business Management.
• Relevant professional qualification in Marketing would be an added advantage e.g. CIM

Professional:

• Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc.
• Proven ability to develop brand plans and senior level engagement to effectively communicate marketing objectives and recommendations. 
• Possesses strategic thinking potential, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas.
• Proven marketing and branding background and good knowledge of consumer insights.
• Experience in dealing with 3rd party agencies – managing agency relationships, production companies etc.
• Up-to-date with latest trends and marketing best practices.
• Excellent oral and written communication skills.
• Ability to manage conflict well. 
• Possesses high level of personal drive, initiative & follow-through, performance driven and results oriented.
• Strong analytical skills, data-driven thinking and problem solving.
• Excellent communication and interpersonal skills.
• Excellent listening and decision-making skills.

Desired Work Experience: 

• 2-4 years’ relevant experience - managing a brand or product portfolio and supported by a sound track record.
• Creative Agency experience would be an added advantage. 
• An excellent planner and organizer with working proficiency in Marketing and Communications as well as good Project Management skills.
• Driven, and results oriented with a passion for growing brands.