Brand and Communications Officer at Centum

The Role 

We are seeking a highly skilled and dynamic Brand and Communications Officer to lead and manage the execution of our brand strategy. This individual will be responsible for communicating our investments holding the company’s strategic positioning as a House of Brands. The role will involve both internal and external communications, with a focus on strategic messaging, reputation management, and building relationships with key stakeholders, including strategic and impact investors. As a key part of our team, you will help bring to life our vision of creating tangible wealth for investors across Africa. If you're looking for a challenge where your creativity, strategic thinking, and communication skills can drive meaningful impact, this is the role for you.

Key Accountabilities:
 Brand Strategy & Messaging:

• Take charge of our brand messaging, ensuring it resonates across all platforms and reflects our company’s vision: an authority on identifying opportunities and innovating in Africa’s growth sectors.
• Implementation of Centum’s Brand Strategy to achieve the desired Brand Architecture, Brand Positioning and Purpose.

 External Communications:

• Lead the development and execution of communications across multiple channels, including the Investor Portal, social media, and our Road Shows.
• Ensure that all external communications reinforce our brand’s reputation as an exceptional partner for strategic and impact investors.

Internal Communications:

• Undertake engaging internal communications to keep the internal team motivated and aligned with our brand’s core values and mission.
• Work with leadership to ensure key internal messages support our business strategies and foster a strong company culture.

Investors Engagement:

• Annual Investor Conference: Plan, organize, and execute Centum’s Annual Investor Conference; a key event to showcase Centum’s growth and connect with current and prospective investors.
• Manage the information flow on Centum’s Investor Portal on dissemination, feedback and engagement for subscribers.

Brand Positioning:

• Coordinate thought leadership opportunities such as conferences, forums, and discussions on Africa’s growth to refine our brand’s positioning ensuring Centum is competitive in the investment space.
• Stay on top of market trends, competitor activities, and industry developments to keep Centum’s communications fresh and impactful.

Performance Tracking:

• Measure and analyse the success of all communications campaigns and events.
• Tracking the effectiveness communication efforts and using those insights for continuous improvement.

Corporate Social Investment (CSI) & Foundation Management:

• Coordinate Centum Foundation’s Corporate Social Investment (CSI) initiatives.
• Reporting on the Foundation’s activities to foundation’s Management Committee (MANCO) and the Board of Trustees on a quarterly basis.

Minimum Requirements:

• Bachelor’s Degree in Brand Management, Public Relations, Marketing or in a Communications related field.
• 3+ years of experience in brand communications, public relations, or a similar field, with a proven track record in managing investor relations, organizing high-profile events, and delivering compelling brand stories.
• A creative and strategic thinker who thrives on challenges and is eager to contribute to the growth of Africa’s investment landscape.
• Strong organizational skills.
• Skilled communicator, both in writing and speaking.
• Experienced in managing social media campaigns.
• Passion for social impact and want to help our Foundation make a meaningful difference.