Brand Manager, Infant Nutrition at Nestle

A day in the life…

As the successful candidate, a typical day will focus on:

• Develops and updates consumer portrait, consumer engagement funnel for your brand.
• Activate Brand Essence.
• Manage 60/40+ basket, packaging, Nutrition Health and Wellness (NHW) dashboard, services related to your brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, provides recommendation to promotional strategy, proposes Stock Keeping Units (SKUs) for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
• Contribute to development of strong, functionally aligned brand and Integrated Commercial Plan (ICP).
• Responsible for execution of above the line and below the line activities in line with ICP.
• Tracks and monitors the brand performance, health and strategic alignment.
• Understands business impact of Marketing budgets and Trade spend.
• Contributes to the development of Big Ideas, communication strategies and creates attractive and rewarding brand experiences.
• Work in partnership with creative and communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Ensure adherence to WHO Code, local codes, all company principles and policies.

What will make you successful

• University degree in Marketing.
• Minimum 5-years marketing experience handling brands.
• Awareness of brand plans development and experience in brand activities execution.
• Working knowledge of consumer & trade promotions; medical marketing (added advantage); working with agencies / third parties.
• Good reporting & communication skills.
• Financial acumen, with understanding of P&L statement, ability to undertake financial analysis e.g pricing architecture and Sales Price Computation.
• Strong organization and planning skills.
• Able to collaborate internally & externally.
• Project management experience
• Experience working with agencies.