Brand Marketing Lead – Oil & Fats at CDL Human Resource

Key Responsibilities

• Category Strategy & Planning
• Develop and implement annual marketing plans aligned with growth and profitability targets.
• Identify consumer, category, and channel opportunities (e.g., pack-price architecture, emerging trends, new geographies).
• Translate insights into actionable brand and trade marketing strategies.
• Brand Management & Communication
• Lead brand positioning and communication for flagship and emerging brands.
• Execute ATL, BTL, and digital campaigns that enhance brand preference and differentiation.
• Maintain consistent messaging and packaging that reflect consumer positioning.
• Trade & Channel Activation
• Design and roll out in-store and trade activation programs with Sales and RTM teams.
• Collaborate with distributors to ensure visibility, availability, and performance of key SKUs.
• Track and optimize activation ROI and trade spend effectiveness.
• Innovation & Portfolio Development
• Drive innovation and new product development, ensuring alignment with market needs.
• Partner with R&D, Supply Chain, and Sales on launches and post-launch performance tracking.
• Data & Performance Management
• Monitor brand health, category share, pricing, and volume KPIs through dashboards and market reports.
• Use data-driven insights to optimize pricing, promotions, and portfolio mix.
• Prepare periodic business and performance reports for leadership review.

Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field; CIM or MBA preferred.

Experience:

• 5–8 years of FMCG marketing experience, including at least 3 years in brand/category management.
• Proven track record in the edible oils, fats, or related food staples sector.
• Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
• Strong understanding of both traditional and modern trade environments.
• Excellent analytical, commercial, and execution skills.