CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Digital Marketer – Social Media & Content Specialist
We are seeking a creative and results-driven Digital Marketer to manage and grow our social media presence, generate leads, and enhance brand visibility through compelling content. The ideal candidate will have a strong grasp of social media platforms management, Shoot and edit photos and videos for social media, website, and promotional use, and have a passion for storytelling through video and photography, and a data-driven mindset to optimize content for engagement and conversion.
Key Responsibilities:
Social Media Management
Develop and execute social media strategies to grow followers, engagement, and leads across platforms (Instagram, Facebook, LinkedIn, TikTok, X, etc.).
Manage the content calendar and post scheduling to ensure consistent brand messaging.
Monitor social media trends and conversations, responding to comments and messages promptly.
Analyze performance metrics and prepare regular reports with insights and recommendations.
Content Creation
Plan, create, and edit engaging content for social media, vlogs, and digital ads.
Write compelling captions and copy tailored to target audiences and platform best practices.
Develop creative briefs and coordinate content campaigns with cross-functional teams.
Videography & Photography
Capture and edit high-quality photos and videos for social media, events, and brand campaigns.
Produce short-form videos and reels that align with current social media trends and brand identity.
Maintain and organize digital media libraries and ensure all content meets brand standards.
Requirements
Qualifications & Skills:
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
2+ years of experience in digital marketing or content creation, preferably in a social media-focused role.
Proven ability to grow social media accounts and generate leads.
Proficiency in video and photo editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom, Canva).
Excellent communication, storytelling, and visual design skills.
Strong understanding of SEO, lead funnels, and digital analytics tools (Google Analytics, Meta Business Suite, etc.).
Self-starter with excellent time management, creativity, and attention to detail.
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