The Digital Marketing Associate plays a key role in executing and optimizing both organic and paid digital marketing efforts. They support the planning, scheduling, and publishing of content across platforms, working closely with internal teams to ensure alignment with the broader content strategy and calendar.
Responsibilities include assisting with content production, coordinating organic campaigns, and supporting media buying on platforms such as Meta and Google. The role also involves monitoring social media engagement, managing inboxes and inquiries, and escalating relevant messages to the appropriate teams.
In addition, the associate contributes to CRM and email marketing efforts by helping schedule campaigns, track performance metrics, and generate reports. Success in this role requires strong organizational and communication skills to manage calendars, campaign timelines, performance trackers, and reporting processes that inform continuous strategy improvement.
Responsibilities:
Media Buying
- Upload and publish paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and others, following the plans and assets provided by the marketing manager.
- Ensure accurate setup of campaigns, including creatives, copy, URLs, budgets, schedules, and audience targeting parameters.
- Monitor campaign delivery and performance daily to confirm ads are running correctly and are not disapproved or underdelivering.
- Flag anomalies in campaign performance (e.g., unusual spikes or drops in CPC, low impressions, or poor CTR) and assist in identifying causes such as targeting errors, ad fatigue, or budget pacing issues.
- Support troubleshooting by updating creatives, adjusting targeting, or escalating issues to the manager or platform support when needed.
- Maintain a shared archive of all campaign assets and live campaign documentation for internal visibility and coordination.
- Compile and submit weekly paid media performance reports, highlighting key metrics (reach, impressions, clicks, CPC, CTR, conversions) along with observations and any recommendations or alerts.
Social Media Management Support
- Support in gathering user-generated content and community feedback to share with the content team.
- Support in gathering user-generated content and community feedback to share with the content team.
- Help track platform-specific trends, formats, and engagement behaviors for team reference.
- Assist in monitoring comments, DMs, tags, and mentions daily; flag or escalate inquiries, leads, or issues to the appropriate team members.
- Assist with on-site shoot preparations such as setting up equipment and ensuring smooth operations during filming sessions (e.g., interviews, reels, or behind-the-scenes content).
CRM Support
- Maintain and update CRM contact lists, ensuring data accuracy by cleaning and organizing audience segments based on lead source, course interest, or stage in the customer journey.
- Tag and segment contacts for targeted communication and retargeting across campaigns and platforms.
- Track new lead entries from various channels (e.g., social media, landing pages, events) and ensure proper funnel classification.
- Provide weekly CRM activity updates, including new leads, lead sources, conversion status, and any sync or integration issues.
Email Marketing
- Schedule and send marketing emails, newsletters, and course updates in alignment with campaign timelines and key intake periods.
- Customize email content layouts (subject lines, visuals, CTAs) using templates or drag-and-drop builders while adhering to brand guidelines.
- Conduct test sends and quality checks to ensure email formatting, deliverability, and mobile responsiveness.
- Monitor delivery, open, bounce, and click-through rates to assess performance.
- Generate weekly reports on email campaign metrics and suggest optimizations such as A/B testing, send time adjustments, or audience refinements.
- Maintain email content archives and document send history for each campaign.
Admin Work
- Track asset folders, upload footage to shared drives
- Maintain campaign timelines and asset trackers
- Serve as a point of coordination between internal teams (design, content, marketing) to ensure smooth execution of ongoing projects and reactive campaigns.
Job Requirements
- Bachelor’s degree in Marketing, Communication, Digital Media, or a related field
- 2–3 years of experience in digital media buying, email marketing, and social media coordination
- Proficient in using CRM systems to track customer journeys, update lead information, and support marketing automation workflows.
- Solid understanding of key digital platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Ads
- Hands-on experience with Meta Business Manager and Google Ads Manager
- Familiarity with social media scheduling tools (e.g., Meta Business Suite, Hootsuite)
- Intermediate knowledge of analytics tools (e.g., Meta Insights, Google Analytics) and ability to interpret data
- Excellent organizational and coordination skills, with strong attention to detail
- Ability to manage multiple requests across teams and meet deadlines
- Clear and professional written and verbal communication
- Proactive, reliable, and solutions-oriented team player
Gmail
Yahoomail