Digital Outreach Officer at Living Goods

Your Charge

We are looking for a Digital Outreach Officer to take lead on growing our online brand presence. You will play a key role in distilling, messaging, and positioning the complex community health work that Living Goods and its partners engage in for diverse audiences (primarily philanthropic and bilateral/multilateral donors, governments, policymakers, and partners)—in support of fundraising, advocacy, and thought leadership. You’ll draw on your background with nonprofits or African governments to craft a wide range of messages and materials from our quarterly stakeholder reports, blogs, case studies, fact sheets, articles, and more. Importantly, with the support of others in the communications department, you will personally serve as the lead for digital outreach across all of Living Goods’ communications platforms. You’ll collaborate closely with key internal and external stakeholders to calendar out and measure the impact of strategic online content for key audiences and will lead regular posting on social media, website updates, and the development of monthly e-newsletters.

• Develop and execute a Digital Media Strategy. With support from other members of the communications team, you will create a comprehensive digital media strategy and lead its implementation across all of Living Goods’ electronic communications platforms.
• Lead digital (website and social media). You will serve as the primary voice for Living Goods on our organizational social media platforms (mainly Twitter, LinkedIn, and Meta-Facebook), by regularly creating and sharing content from our countries of operation in Kenya, Burkina Faso, and Uganda to position Living Goods as a thought leader in the community health space. You will take lead on developing email and social media campaigns and will regularly update our WordPress website with the latest content to increase site traffic and drive leads for our partnerships.
• Additionally, you will take the lead on digital media monitoring and use analytics to develop concrete measurement goals to ensure the elevation of strategic messages, while gathering insights that will inform priorities for future content creation.
• In close coordination with the Senior Global Communications Manager and Communications Director, you will support Living Goods staff with training on social media etiquette and use. Where necessary, you will support some senior staff to create content for their personal social media platforms.
• Writer extraordinaire. Working with a high degree of autonomy, you’ll develop content and serve as the editor of our internal and external e-newsletters to ensure our key audiences are regularly updated about our work and to drive interest in and funding for community health.
• Brand building and management. You will work with others on the communications team and external consultants to support the development and design of graphics, capture and edit short phone videos for use on online platforms and ensure brand compliance for digital content.
• Promote us. For global health conferences and other events, you will help develop tools, graphics, and materials to promote Living Goods and ensure our robust participation in virtual campaigns; for campaigns around key moments in global health (e.g., World Health Worker Week, UN General Assembly), you will develop content aimed at mobilizing decisionmakers, donors, and partners to support LG’s positions.

Your background

• Write well and simply. You can distill complex information and data into key and easy-to-read messages. You know how to hook people’s attention and tell a good story, have a love of good grammar, pay strong attention to detail, and are comfortable working in multiple mediums.  
• Communication creds. You have at least 4+ years of experience in communications roles focusing on digital content creation and website management. You have 1-2 years of experience working on international development issues, and ideally some expertise in communicating about public health and issues in sub-Saharan Africa. You are highly savvy with social media and have a strong understanding of how to drive and measure engagement. You must be comfortable writing for Twitter, LinkedIn, and other social media forums in ways that optimally target key audiences. You must pay strong attention to detail and organization.
• You have a strong design sense and expert-level skills in Canva, PowerPoint, and email marketing (Mailchimp). Experience working with the Adobe Creative Suite (particularly InDesign, Photoshop, and Premiere) is a plus.
• Create a solid, measurable plan. You understand web and social media analytics and can use them to generate insights and drive engagement. You have experience creating outreach plans that align strategic operations, fundraising, and advocacy teams and provide a path to achieving goals. You also must have a good understanding of SEO practices and Google Analytics.
• You are fluent in English. Competency in French is a bonus. We’re headquartered in East Africa but are expanding in West Africa, so we seek someone with written and spoken fluency in English. Competency in French is a plus. We value diversity, equity, and inclusion, and welcome people from different cultures and sectors.
• Team player: You play well with others and enjoy seeing the impact of our work as a team. A good sense of humor and easygoing personality is essential. We have a great team spirit and love to laugh.
• Collaborator: You have experience working in matrix organizations/collaborating across many diverse teams throughout an organization.
• Multitasker: You’re able to juggle multiple tasks at once while ‘keeping calm and carrying on.’  You think strategically, handle ambiguity and work well in a multicultural environment.
• Educational background: A bachelor’s degree or equivalent in communications, digital media, or any other relevant field.