General Trade Sales Coordinator (GTSC) at CDL Human Resource

Key Responsibilities:

• Deliver GT sales & distribution targets by region and channel.
• Manage and develop distributors, wholesalers, and retail networks.
• Lead and coach TDRs, reps, and van salesmen to drive execution.
• Secure numeric distribution and speed-to-market for new products.
• Ensure availability, pricing compliance, visibility, and activations in GT.
• Consolidate sales reports, competitor tracking, and market insights.
• Drive timely collections and enforce trade compliance.

Requirements

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.
• 5–7 years’ FMCG sales experience (at least 3 in General Trade).
• Proven distributor & field team management experience.
• Strong negotiation, execution, and market development skills