Group Head of Digital Marketing at Tatu City Limited

Key responsibilities:

Digital Strategy & Leadership

• Own the global digital marketing strategy across web, paid media, social, SEO, and email.
• Translate business goals into clear digital objectives and campaign briefs.
• Identify growth opportunities, test new tactics, and bring innovative solutions to the table.
• Align global strategy with local business priorities and brand positioning.

Agency & Vendor Management (Primary Focus)

• Serve as the day-to-day lead for the external digital agency across all markets.
• Define scopes of work, set KPIs (CPL, CTR, CAC, funnel drop-offs), and ensure timely execution of campaigns.
• Lead performance reviews and feedback loops with agency teams.
• Review and approve campaign strategies, media plans, creative assets, and optimizations.
• Ensure agency output meets brand standards and strategic goals.
• Manage relationships with digital vendors (e.g., CRM, analytics, CMS).

Campaign Oversight

• Oversee multi-country campaign implementation across paid search, display, social media, and email marketing.
• Ensure campaigns are tailored to local markets while maintaining consistency with the global brand.
• Coordinate with regional teams to localize messaging and creative assets.
• Lead structured A/B testing and campaign optimization based on funnel performance.

Cross-Market Coordination

• Act as the bridge between corporate marketing, local marketing teams, and the agency.
• Facilitate campaign briefings, strategy alignment, and best-practice sharing.
• Deliver quarterly capability-building workshops and training for country teams.
• Help local marketers interpret data, improve creative briefs, and execute better.

Performance Tracking & Reporting

• Define and monitor digital KPIs (traffic, engagement, conversions, CPL, ROI).
• Own centralized dashboards and reporting frameworks across all countries.
• Integrate marketing data with Salesforce CRM for full-funnel visibility.
• Provide actionable insights to leadership to guide decisions and continuous improvement.

AI & Martech Stack

• Identify and help integrate AI tools for content generation, audience segmentation, and campaign optimization
• Ensure CRM, analytics, CMS, and ad platforms are properly configured and used (e.g., Salesforce, GA4, Meta Ads, LinkedIn Campaign Manager).
• Collaborate with internal tech and data teams to ensure data integrity and seamless tracking.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 6+ years of experience in digital marketing, including 2+ years managing or working directly with a digital marketing agency.
• Proven track record of driving performance across paid media, SEO, CRM, and analytics.
• Experience managing multi-country campaigns and adapting global strategies to local contexts.
• Strong stakeholder engagement and project management skills.
• Analytical mindset with experience using Google Analytics 4, Meta Ads Manager, Salesforce CRM, and marketing automation tools.
• Experience with real estate, infrastructure, or B2B marketing is a plus.
• Familiarity with AI marketing tools is a bonus.
• Real estate, infrastructure, or B2B sector experience is a plus.
• Fluent in English; additional languages (e.g., French) are an advantage.