Marketing Officer at Kenya Institute of Management (KIM)

Main Responsibilities

• Formulate and execute marketing plans in liaison with Unit Managers and other Functional Heads.
• Develop, process, and dispatch marketing materials such as brochures, flyers, posters, and cards.
• Generate live leads and follow up to convert them into business.
• Implement the Institute’s marketing plan at the user unit to ensure total compliance.
• Oversee the creation of advertisements and marketing materials to promote KIM products.
• Participate in evaluating marketing activities to measure effectiveness.
• Coordinate internal marketing activity schedules to avoid overlap and ensure proper planning.
• Lead implementation of go-to-market campaigns to reach the target market and ensure quicker return on investment (ROI).
• Prepare monthly marketing reports and maintain records of all activities.
• Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
• Develop and implement plans to strengthen relationships with media organizations for effective messaging and brand positioning.
• Undertake digital marketing activities on platforms such as websites, Facebook, Twitter, LinkedIn, Instagram, and Google Ads, and provide social media performance monitoring reports.

Key Performance Indicators

• Increase brand loyalty and equity.
• Enhance brand visibility.
• Ensure compliance with approved budgets.
• Adherence to Institute policies and procedures.
• Establish linkages that lead to business opportunities.

Competencies/Technical Skills

• Computer literacy
• Enterprise Resource Planning (ERP)
• Customer care skills
• Public relations
• Report writing
• Networking skills
• Business development skills
• Marketing skills

Knowledge and Experience Required

• Bachelor’s degree in Marketing or a related field.
• Three (3) years of relevant work experience in the service industry.