Job Summary:
Our client, an international education and migration consultancy in Kenya, is looking for a Marketing Executive will enhance their brand awareness and presence through on-ground marketing initiatives. The ideal candidate will be responsible for organizing field campaigns, establishing partnerships, engaging directly with potential clients, and executing outdoor advertising strategies to boost visibility and increase student enrollments.
Key Responsibilities:
Field marketing & promotions
- Plan and execute on-ground marketing campaigns to attract prospective students.
- Set up information booths at universities, malls, educational fairs, and community events.
- Organize and participate in open days, and networking events.
Institutional & community engagement
- Establish and maintain relationships with schools, universities, and career centers to generate leads.
- Conduct educational seminars, talks, and workshops to promote our services.
- Partner with student organizations for word-of-mouth marketing.
Outdoor advertising & branding
- Identify strategic locations for billboards, banners, and other outdoor advertisements.
- Oversee the production and installation of branded signage and promotional materials.
- Ensure that all outdoor marketing materials comply with brand guidelines.
Face-to-face student engagement
- Approach and interact with potential students and parents to explain educational programs.
- Gather contact details for follow-ups and lead conversion.
- Conduct mini-surveys and market research to understand students’ needs and preferences.
Partnerships & sponsorships
- Negotiate sponsorship deals and collaborations to enhance brand visibility.
- Represent the company at career fairs, school visits, and community programs.
Reporting & performance tracking
- Monitor and analyze the effectiveness of outdoor marketing campaigns.
- Provide weekly reports on engagement levels, leads generated, and campaign feedback.
- Suggest improvements based on field observations and customer interactions.
Key Performance Indicators (KPIs)
Brand Awareness & Visibility
- Secure promotional events per quarter (career fairs, roadshows, etc.).
- Increase participation in company events.
Lead Generation & Conversion
- Generate at least 50 qualified leads per month through outdoor marketing.
- Achieve a conversion rate of 70% from outdoor initiatives.
- Increase walk-ins or inquiries by 60% from field marketing efforts.
Outdoor Advertising Impact
- Secure several outdoor advertising locations (billboards, banners, etc.) per quarter.
- Ensure 100% visibility compliance (no outdated ads, well-maintained signage).
- Improve brand recall among students and parents.
Institutional & community engagement
- Establish partnerships with at least 3 schools, universities, and career centers per quarter.
- Conduct at least 3 school visits or career talks per month.
- Organize 2 workshops, fairs, or info sessions per quarter.
Customer engagement & feedback
- Collect feedback from students/parents per event.
- Achieve a satisfaction rate of at least 90% from event attendees.
- Resolve inquiries and follow up with potential students per week.
Requirements
- Bachelor’s degree in Marketing, Business, Public Relations, or a related field.
- 4+ years of experience in outdoor marketing, brand promotions, or field sales.
- Strong communication and interpersonal skills for engaging with students and parents.
- Experience in event coordination, public speaking, and community outreach.
- Familiarity with local educational institutions and student networks.
- Ability to work in a fast-paced and outdoor environment.
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