Social Media Marketing Intern at Moringa School

The Social Media Intern role sits within our marketing team. This role requires an individual that is creative, self-driven, organized, and an ambitious tech-savvy/enthusiastic professional.  If you have experience any social media management, online communities, PR and events for brands across corporates, businesses or personalities then this is the job for you.

The social media intern will take a lead and collaborative role in acting as the voice of the Moringa brand online, coming up with social media & content strategies and managing all social media channels. This role may require you to be available to work on Saturdays, and/or on weekdays after office hours during events.

What You Will Do

Functional:

• Support in the creation of a content marketing strategy for social media and maintain a social media calendar.
• Support in the deployment of community strategy including virtual and live member events, participating in discussion forums, launching community-related initiatives, and organizing virtual gatherings
• Support the daily management of all social platforms/channels: Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn etc.
• Support the management all Social Campaigns and executions (including asset creation)
• Assist with curating content for monthly newsletters to keep the community informed and updated on the on-going activities within Moringa
• Create, maintain, and promote a safe and vibrant community culture across all channels
• Gather insights and issues from the community and work with internal teams to resolve them
• Keep our community members up-to-date on courses, brand developments, milestones, student experience, staff experience etc
• Advocate for and represent the needs of our community members to leadership ensuring alignment between company goals and public data
• Collaborate in creating ideas that promote our brand, content, social media and community strategies
• Increase local brand awareness and reach through digital media and influencer channels.
• Provide engaging written, image, and video content for digital community platforms
• Build relationships & respond to customers via social media in a timely manner
• Stay-up-to-date with digital technology trends.

Organizational:

• Communicate with colleagues and share insights on Slack, Email etc
• Utilize tools like G-suite, Asana, OKR trackers, project management
• Weekly coordination and training with the Senior Digital Marketing Associate
• Participate in weekly team meetings and company wide meetings
• Learning & Development.

Reporting:

• Performance against set OKRs for Digital Marketing
• Periodic social media reports & sentiments/insights from community channels
• Monitor, track, and report on customer feedback, social media sentiments, and trends

What You Have

Required (Education and Experience):    

• Relevant Degree in Marketing, Communications, PR & Events, Media or related fields
• 1 year work experience as a social media manager, pr & events lead, community outreach, digital community management  or marketing (highly desirable)
• Proven success in meeting and exceeding performance goals.
• Must have documented successful community management experience
• Experience in video content creation, editing and storytelling 
• Experience working in the tech ecosystem and/or educational institution (highly preferred)
• A vibrant and creative individual with experience in content creation and storytelling 
• Experience in crisis management for brands online
• Graphics design experience is an added advantage

Key Competencies:

• Community Driven & values teamwork
• Has a strong work ethics, performance orientation and skillful strategic thinking.
• Establishes clear expectations and continuously measures performance.
• The ability to work through stringent deadlines with acute attention to detail is required. Maintains focus on priorities.
• Self-starter with the ability to manage time effectively.
• Demonstrates excellence in both oral and written communications. Knowledge of external communications and cultivation techniques are essential.
• Ability to coordinate online events – concept development, communications, logistics, coordination & periodic reports.
• Ability to interact with partners and is comfortable with public speaking
• Good analytical skills and is data driven
• Proficiency in G-suite, Google alerts, Google Analytics, Infogram, Hootsuite, Mailchimp,Canva, Brand24, Tweetdeck, online events platforms etc