National Sales Leader(Modern Trade) at CDL Human Resource

To lead and grow modern trade business nationally for a fast-moving sanitary pads brand. The ideal candidate should have solid experience handling national key accounts, driving listings, negotiating shelf space, and delivering consistent volumes across MT chains.

Key Responsibilities

Key Account Management

• Lead negotiations with all national and regional MT chains.
• Secure listings, ensure product availability, and maintain pricing consistency.
• Grow shelf space, visibility, and share of category.
• Manage annual JBP (Joint Business Plans) with retailers.

Sales & Volume Growth

• Achieve MT sales targets across all supermarket chains.
• Plan and execute in-store promotions, sampling, and merchandising programs.
• Drive consistent orders and minimize out-of-stocks.

Relationship Management

• Build strong rapport with MT buyers, category managers, and decision-makers.
• Resolve issues promptly to maintain excellent supplier–retailer relationships.

Execution Excellence

• Ensure compliance with planograms, POSM, pricing, and promotions.
• Supervise merchandisers and promoters to guarantee peak execution.

Reporting

• Track chain performance, SKU contributions, promotional ROI, and competitor activity

Requirements

Qualifications & Experience

• 7+ years in FMCG Modern Trade sales leadership.
• Proven experience in national listings and MT category growth.
• Strong negotiation skills and deep networks within MT channels.
• Ability to lead teams and deliver results through structured execution.
• Strong planning, communication, and analytical skills.
• Bachelor’s degree in Business, Marketing, Sales, or a related field.