National Sales Manager at CDL Human Resource

Key Responsibilities

Sales Ownership & Target Delivery

• Own and deliver total company sales targets (volume & revenue).
• Break down national targets into channel and regional targets to ensure accountability.

Selling, Listing & New Product Introductions

• Lead the national selling strategy across all channels.
• Secure new product listings in Modern Trade, General Trade, Institutions, and HoReCa.
• Champion speed-to-market execution for new products to outpace competition.

Team Leadership & Development

• Lead, coach, and mentor a high-performing national sales team.
• Drive a performance culture through target setting, reviews, and ongoing coaching.

Route-to-Market (RTM) Strategy

• Develop, implement, and continuously improve RTM strategies across all channels.
• Ensure product availability, visibility, and promotions nationwide.

Customer & Key Account Management

• Build and sustain strong relationships with key accounts, distributors, and trade partners.
• Oversee compliance with trade terms, collections, discounts, and rebates.

​​​​​​​Commercial & Cross-Functional Collaboration

• Partner with Marketing and New Product Development teams to successfully commercialize innovations.
• Provide accurate forecasts, reports, and market intelligence to inform management decisions.

Requirements

Qualifications & Competencies

• Bachelor’s Degree in Business, Marketing, Sales, or related field (MBA is an added advantage).
• Minimum 10 years’ progressive sales experience, with at least 5 years in a senior leadership role in FMCG or related industry.
• Proven record of delivering national sales targets and leading high-performance teams.
• Strong understanding of Route-to-Market models, trade terms, and customer management.
• Excellent leadership, negotiation, and relationship-building skills.
• Commercial acumen with strong data analysis and forecasting skills.
• High resilience, adaptability, and ability to thrive in a fast-paced environment.