Sacco Business Development & Marketing Officer at Co-operative Bank of Kenya

(REF: BDMO/07/24)

Job Purpose:

To drive the marketing and business development Strategies of the Society.

Reporting to: The CEO

Roles and Responsibilities

• Prepare, monitor and implement Marketing Budget and plan.
• Prepare and submit timely annual work plan to the CEO.
• Design and implement direct marketing campaigns according to marketing strategy.
• Conduct market research and intelligence for the Sacco, analyse results and present timely written reports where workable recommendations are made to CEO and the leadership.
• Responsible for member recruitment, marketing the Sacco products and mobilize savings.
• Develops targeted marketing strategies as per customer segments and needs.
• Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
• Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased Sacco product uptake.
• Develops annual education programs for the Sacco in liaison with the Education Committee and CEO.
• Tracking /monitoring new and existing members accounts to avoid being dormant.
• Timely production and submission of monthly reports on Sacco’s marketing activities.
• Represent the Sacco competently and adequately in his/her capacity.
• Ensure valuable and engaging content for the society website and newsletter.
• Review and analyse the performance of various marketing campaigns, gain insight and assess against set goals.
• Ensure regular, timely, and effective communication with members and stakeholders.
• Perform such other lawful duties as may be assigned from time.

Qualifications & Experience

Appointment to the position will be made from persons who:

• Are holders of a University Degree in Marketing, Business Administration, Economics, Business Management, Business Related degree or a related field;
• Has 4 years of working experience in a marketing and business development role within Sacco or financial sector.
• CPA will be an added advantage.
• A diploma in marketing or Co-operative Management or Mass Communication will be an added advantage.

Attributes/Skills

• Up to date with the latest trends and best practices in the co-operative sectors.
• Market intelligence and public relations skills.
• Update with latest online/digital marketing trends and measurements.
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
• Demonstrate ability to increase productivity and continuously improve methods, approaches and departmental contribution.
• Exceptional organization skills and a strong work ethic.
• Ability to manage complex projects and multi-task.
• Ability to flourish with minimal supervision, be proactive and handle uncertainty.
• Good understanding of the internal policies, systems and procedures of a Sacco.
• Positive attitude and emotional intelligence required for the job.
• Highly confident.
• Computer literacy skills with demonstrated experience in Microsoft Office, Excel and PowerPoint applications.