Senior Brand Manager, Sponsorships at KCB Bank Kenya

KEY RESPONSIBILITIES

• Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
• Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
• Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
• Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
• Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
• Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
• Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
• Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
• Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.

MINIMUM POSITION QUALIFICATION REQUIREMENTS 

Academic & Professional

• Education     Bachelor’s Degree     Marketing/Business/Communications     RQ

Professional Qualifications

• CIM AA
• Master’s Degree     Marketing, Digital Marketing, business management     AA

 Experience 

 Total Minimum No of Years Experience Required

•  5 Years

Detail    Minimum No of Years    Need Types5

• Sponsorships management    5    RQ
• Events management    3    RQ
• Stakeholder management    3    RQ
• Brand Management    3    AA
• Public Relations    3    RQ