Technical Sales Representative - Accounting and HR/Payroll Software Solutions at Workforce Africa

Role Summary:

• As a Technical Sales Representative, you will be responsible for presenting, demonstrating, and selling various accounting and HR/Payroll solutions. You will engage with clients to understand their unique requirements and provide tailored solutions from our range of software offerings. Your role will involve close partnership with the technical implementation teams to ensure seamless delivery from pre-sales to post-sales support. 

Key Responsibilities:

• Identify new business opportunities through diverse channels such as networking, cold calling, and referrals.
• Create compelling sales content for online client engagement, webinars, and marketing events.
• Understand and present the capabilities of various Accounting and HR/Payroll software solutions, explaining how they address client pain points and improve operations
• Engage with potential clients to conduct detailed needs analysis and propose appropriate solutions
• Conduct product demonstrations, both in-person and virtually, showcasing the value and impact of Maarifa’s software solutions.
• Collaborate with the technical team to develop customised solutions and client proposals that address specific business needs
• Prepare and deliver compelling sales presentations, proposals, and technical documentation to secure new business. 
• Assist in pre-sales activities, including lead generation, qualifying prospects, and providing in-depth product walkthroughs.
• Provide technical input in the RFP (Request for Proposal) and tender process. 
• Support the technical team in answering technical questions raised by clients during the sales process.
• Maintain strong client relationships by ensuring their needs are met and providing post sales support when necessary. 
• Stay updated on industry trends, competitor activities, and market conditions related to accounting and HR/Payroll software. 
• Work closely with marketing and sales teams to ensure alignment on strategies, product messaging, and lead generation. 
• Assist in project scoping to gather accurate client requirements for smooth implementation. 
• Conduct market research and provide insights on the latest technology trends to offer innovative solutions to clients. 
• Prepare regular reports on sales activities, pipeline status, and achievements towards sales targets. 

Candidate Capabilities:

• 3+ years of experience in technical sales, with a focus on ERP, Accounting, or HR/Payroll systems like Sage, SAP, QuickBooks, or similar software solutions.
• Proven track record of successfully selling technology solutions using a consultative selling approach.
• Experience in client relationship management, lead generation, sales forecasting, and managing a sales pipeline including proficiency in CRM software. 
• Technical proficiency in demonstrating software products, understanding customer workflows, and addressing technical queries. 
• Strong communication and presentation skills, with experience delivering demos to both technical and non-technical audiences. 
• Ability to explain complex technical information in a clear, concise, and client-friendly manner. 
• Excellent negotiation and interpersonal skills. 
• An understanding of HR/Payroll processes and accounting principles is key.
• Familiarity with the implementation and configuration of HR/Payroll and accounting software is an advantage.
• Good time management skills. 
• Self-motivated, detail-oriented, and able to work independently as well as in a team