Trade Marketing Manager at The Coca-Cola Company

Key Purpose Statement

The Trade Marketing Manager role is responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long term value of our brands. 

Key Duties & Responsibilities    

• Develop and deploy marketing plans on an annual basis
• Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands
• Spearhead the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.
• Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it
• Challenge all aspects of the marketing mix in terms of understanding trends and their impact to Coca-Cola brands
• Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan
• Design and Implement Promotional plans & strategies by channel/ Regions
• Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis
• Challenge the marketing production cost to optimize the overall marketing budget
• Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership
• Provide specialist support for complex projects, incl. business development
•  Support the Director on providing strategic thought leadership and content that shapes business strategy and plans 

Skills, Experience & Education    

Experience

• A minimum of 5 years of relevant sales marketing experience
• A track record of driving Innovative business improvements by identifying & providing clarity around initiatives that deliver differentiated value to the company
• Sound knowledge and experience in implementing Route to Market (RTM) or Route to Consumer (RTC) strategies  in traditional trade; modern trade; customer segmentation and channel management in an FMCG environment will be an added advantage
• Excellent analytical skills with sound understanding of business concepts; (E.g. Margins / discounts / Pack mix Trends / Volume Variance Analysis)
• Sound leadership skills with the ability to anticipate talent needs and create organizational impact. 

Education

• Minimum of a Bachelor’s degree in Commerce or any other Business related course. 
• Professional Certification and a Masters degre will be an added advantage.