Marketing Manager at Yara International

Responsibilities

This position is based in Nairobi, Kenya and reports to the Country Manager.

• Develop and utilize the marketing strategy to create and implement an integrated omi-channel marketing plan in line with Yara business plan objectives and budgets with a strong focus on return on investment.
• Co-ordinate and develop integrated Yara messaging across various platforms, digital (web, social and applications) and traditional channels in line with brand guidelines and sales strategy requirements.
• Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
• Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
• Ensure that all local product packaging is in line with product specifications and branding requirements.
• Manage marketing budgets for Kenya as agreed in the business plan process, always actively looking for efficiencies to deliver on marketing plan and budget optimization.
• Work with the Country Lead, Commercial Managers and Business Unit to design an efficient channel partner marketing framework.
• Lead and develop the marketing team to ensure productivity, engagement and growth within and beyond their roles.

Profile

• A minimum of 7 years of work experience in a multinational Organization
• 3 years progressive experience in a senior Marketing role
• A minimum of 3 years’ experience in people management
• Proficient in using MS Office (Word, Excel, Outlook)

Additional Information

• Exposure in market research and analysis as well as events coordination
• Project Management skills
• Go to Market (GTM) implementation
• Communication development and implementation
• Understanding of research (qualitative and quantitative studies)
• Portfolio management through different products
• Innovation and renovation pipeline development and implementation