Careers at CDL Human Resource

Job Summary

• To sell and manage the distribution of products and services (Airtime, SIM Cards, Mobile Financial Services & Devices) to resellers and distributors within the assigned territory. The role Needs to identify and facilitate optimization of opportunities to drive sales as maximally and as Efficiently as possible within the assigned territory.

Key Responsibilities

• Achieve the Sales (Revenue) targets of the Territory – both Mobile & MFS.
• Achieve Customer Base targets via acquisition drives.
• Drive Channel Specific Agenda in line with Company targets – ASOs, SSOs, Agents
• Achieve Site Profitability targets within the Territory via Site-based activities & programs.
• Oversee and drive the people capability agenda across all levels – TDRs, DSAs, Commandos.
• Ensure customer expectations regarding standard of services & product knowledge are met, both in Stores & in Partners stores
• Monitor the activities of competition and to prepare counter action plans.
• Prepare and submit reports as required.

Requirements

Qualifications- Academic and Professional

• Bachelor’s Degree in Business, Marketing or related field Experience
• 3- 5 years’ experience in sales and distribution role in FMCG

go to method of application »

Job Summary

• To sell and manage the distribution of products and services (Airtime, SIM Cards, Mobile Financial Services & Devices) to resellers and distributors within the assigned territory. The role Needs to identify and facilitate optimization of opportunities to drive sales as maximally and as Efficiently as possible within the assigned territory.

Key Responsibilities

• Achieve the Sales (Revenue) targets of the Territory – both Mobile & MFS.
• Achieve Customer Base targets via acquisition drives.
• Drive Channel Specific Agenda in line with Company targets – ASOs, SSOs, Agents
• Achieve Site Profitability targets within the Territory via Site-based activities & programs.
• Oversee and drive the people capability agenda across all levels – TDRs, DSAs, Commandos.
• Ensure customer expectations regarding standard of services & product knowledge are met, both in Stores & in Partners stores
• Monitor the activities of competition and to prepare counter action plans.
• Prepare and submit reports as required.

Qualifications- Academic and Professional

• Bachelor’s Degree in Business, Marketing or related field Experience
• 3- 5 years’ experience in sales and distribution role in /FMCG

go to method of application »

• To drive sales growth and market penetration for the new diaper product line within the assigned territory by building strong relationships with distributors, retailers, and key customers. The role focuses on executing sales strategies, ensuring product availability, and achieving monthly and quarterly sales targets.

Key Responsibilities:

• Sales Achievement: Achieve primary and secondary sales targets for the diaper category within the assigned territory.
• Market Development: Identify and develop new customers, channels, and opportunities to expand market presence for the diaper range.
• Distribution & Visibility: Ensure product availability, visibility, and proper merchandising in retail outlets.
• Trade Execution: Implement trade promotions, consumer offers, and in-store activations to drive product off-take.
• Data-Driven Selling: Use sales automation tools to plan routes, track sales performance, monitor inventory, and report on sales activities.
• Relationship Management: Build and maintain strong business relationships with distributors, wholesalers, and retail partners.
• Market Intelligence: Gather competitor information, pricing trends, and consumer feedback to support marketing and product improvement initiatives.
• Reporting: Prepare daily, weekly, and monthly sales reports through the sales automation system.

Qualifications & Experience:

• Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field.
• Minimum 4–7 years of experience in FMCG sales within the diaper or baby care brand.
• Proven track record of meeting or exceeding sales targets in a competitive FMCG environment.
• Experience using sales automation software.
• Strong distribution management and territory planning skills.
• Valid driving license and willingness to travel extensively within the assigned territory.

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Key Responsibilities

• Category Strategy & Planning
• Develop and implement annual marketing plans aligned with growth and profitability targets.
• Identify consumer, category, and channel opportunities (e.g., pack-price architecture, emerging trends, new geographies).
• Translate insights into actionable brand and trade marketing strategies.
• Brand Management & Communication
• Lead brand positioning and communication for flagship and emerging brands.
• Execute ATL, BTL, and digital campaigns that enhance brand preference and differentiation.
• Maintain consistent messaging and packaging that reflect consumer positioning.
• Trade & Channel Activation
• Design and roll out in-store and trade activation programs with Sales and RTM teams.
• Collaborate with distributors to ensure visibility, availability, and performance of key SKUs.
• Track and optimize activation ROI and trade spend effectiveness.
• Innovation & Portfolio Development
• Drive innovation and new product development, ensuring alignment with market needs.
• Partner with R&D, Supply Chain, and Sales on launches and post-launch performance tracking.
• Data & Performance Management
• Monitor brand health, category share, pricing, and volume KPIs through dashboards and market reports.
• Use data-driven insights to optimize pricing, promotions, and portfolio mix.
• Prepare periodic business and performance reports for leadership review.

Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field; CIM or MBA preferred.

Experience:

• 5–8 years of FMCG marketing experience, including at least 3 years in brand/category management.
• Proven track record in the edible oils, fats, or related food staples sector.
• Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
• Strong understanding of both traditional and modern trade environments.
• Excellent analytical, commercial, and execution skills.

go to method of application »

Key Responsibilities

• Category Strategy & Planning
• Develop and implement annual marketing plans aligned with growth and profitability goals.
• Identify category and channel opportunities across noodles, cereals, and snacks to drive penetration and repeat purchase.
• Translate consumer and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing plans.
• Brand Management & Communication
• Lead brand positioning, communication, and innovation storytelling for brands such as Noodies, Shapies, Fillows, Elbbin, and Nibble.
• Execute 360° marketing campaigns (ATL, BTL, digital, and in-store) to drive awareness, trial, and loyalty.
• Maintain consistent brand messaging across all consumer and trade touchpoints.
• Trade & Channel Activation
• Develop and execute trade activation programs to strengthen visibility, conversion, and distribution.
• Collaborate with Sales and RTM teams for seamless promotion execution across GT, MT, and institutional channels.
• Track activation ROI and optimize trade and marketing spend.
• Innovation & Portfolio Development
• Drive innovation and NPD — from concept and packaging design to launch and post-launch tracking.
• Partner with R&D, Supply Chain, and Sales to ensure successful and profitable product rollouts.
• Continuously evaluate performance and refine the innovation pipeline.
• Data & Performance Management
• Monitor category performance metrics — brand health, volume, market share, and profitability.
• Leverage insights for pricing, portfolio prioritization, and marketing investment decisions.
• Prepare quarterly performance reviews and strategic updates.

Requirements

• Education:
• Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.

Experience:

• 5–8 years in FMCG marketing, with at least 3 years in food, snacks, or related categories.
• Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
• Proven experience managing mass-market, family, or youth-focused brands.
• Strong grasp of traditional and modern trade environments in Kenya and East Africa.
• Analytical, creative, and results-oriented with solid execution skills.
• Experience in managing agencies, budgets, and promotional campaigns.
• Exposure to NPD, flavor innovation, packaging design, and digital marketing.
• Familiarity with SAP (S4HANA), BI dashboards, or other marketing analytics tools.