Head of Performance at JUMIA

Job Description

• Plan and manage digital acquisition and retention budget, and optimize its allocation across levers providing highest ROI (lowest CAC, highest volumes, lowest incremental CPO)
• Lead consumers acquisition initiatives through performance channels (POM, SEO, PN) by investing and optimizing digital acquisition budget (POM)
• Design and implement re-activation strategies through performance channels (Paid OM, CRM), segmenting consumers based on their behaviour and lifecycle
• Test and optimize based on ROI (ie CPO returning customers) retentions tools such as vouchers, top-ups, cashbacks, to grow CLV
• Build bottom-up monthly planning at granular level, to define monthly/weekly/daily KPI targets such as traffic, CVR, orders, GMV, NC, pageview by category.
• Work closely with commercial team on CP to ensure the highest relevance of “push content” (categories, products, price points), and with head of engagement to prepare and execute T1 and T2 campaigns.

Requirement/Skills

• Top-tier Engineering school, or top-tier Business school with clear analytical profile (prior experience in tech/finance a plus)
• Excellent communication skills in English, and willingness to be immersed in a very international and entrepreneurial environment
• Sharp, analytical mind and an entrepreneurial spirit
• Data analytics project and experience are a must, knowledge of the basic optimization algorithms
• Knowledge and/or willingness to learn web & digital marketing techs (HTML, JavaScript, Python, SQL)
• Level headed and can express ideas in a clear and impactful manner.
• Proficiency in advanced excel mandatory, JavaScript / google app scripts a plus

We Offer:

• A unique experience in an entrepreneurial, yet structured environment;
• The opportunity to become part of a highly professional and dynamic team working around the world;
• An unparalleled personal and professional growth given the challenges that we propose you to take.