Jobs at Yara International

Responsibilities
Brand Manager is a position responsible for implementation of all marketing and branding activities within Kenya and Uganda. This position is based in Nairobi, Kenya reporting to the Integrated Marketing & GTM Manager.

• Maintain Yara’s correct brand identity and representation internally and externally.
• Coordinate agency support and retain a close relationship while remaining the point of contact for and management of suppliers.
• Plan and oversee in-house as well as external events logistics; organise resources, attend events, supervise set-up, and be the brand point of contact during events.
• Track marketing campaigns to evaluate results and provide recommendations for future marketing activities.
• Champion social media campaigns in line with overall Yara strategy.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Ensure consistency in all outbound communications and brand messaging.

Profile

• University degree in Marketing or related field.
• A post graduate degree or diploma is an added advantage.
• Minimum 3 years of work experience within a Marketing function (preferably end-to-end)
• Computer literacy (advanced Microsoft office applications)
• Fluent in English language.

Additional Information

• High local cultural awareness / adaptability / flexibility.
• Confident and dynamic personality.
• Strong creative outlook.

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Responsibilities

The position of Integrated Marketing and GTM Manager is part of the Yara East Africa Entity (Kenya) management team and is responsible for developing and implementing Yara Kenya and Uganda marketing strategy aligned to support Yara sales/commercial strategy. This position is based in Nairobi, Kenya reporting to the Country Manager with a dotted line to the Regional Strategic Marketing Manager, Africa.

• Actively looking for efficiencies to deliver on marketing plan and budget optimization while managing marketing budgets for Kenya & Uganda.
• Co-ordinate and develop integrated Yara messaging across various platforms and all traditional channels in line with brand guidelines and sales strategy requirements.
• Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
• Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
• Work with the Country Lead, Commercial Managers and Regional Office to design an efficient channel partner marketing framework.
• Fully accountable for both strategic planning and execution of all digital solution user acquisition and engagement in coordination with region and local teams.
• Responsible in building, conceptualizing & executing campaign plan to acquire and engage users at various cycles using different touchpoints.

Profile

• A university degree or its equivlent in Marketing or Business related studies from a recognized Institute.
• A post graduate degree or diploma in business related field is an added advantage.
• 7 years progressive experience in a multinational organization.
• 3 years progressive experience in a senior Marketing role.
• A minimum of 3 years’ experience in people management.
• Computer literacy (advanced Microsoft office applications)
• Fluent in English language.

Additional Information

• Exposure in market research and analysis as well as events coordination.
• Project Management skills.
• GTM implementation.
• Communication development and implementation.
• Understanding of research (qualitative and quantitative studies)
• Portfolio management through different products.