Latest Openings at CDL Human Resource

• We are seeking an experienced and results-driven Sales representative to develop and execute comprehensive sales strategies that drive revenue and market share. This role requires a blend of strategic thinking, creative planning, and hands-on sales execution. The ideal candidate should be passionate about sales, highly knowledgeable about modern sales techniques, and possess excellent communication and interpersonal skills.

Key responsibilities

• Planning and competition mapping
• Manage and expand accounts within the assigned geographical area.
• Prepare and implement strategic account plans for key customers.
• Identify key target accounts across Pharmacies, hospitals, clinics, and physiotherapy centers.
• Monitor market activities and report on competitor products, pricing, and marketing tactics.
• Identify gaps in current market coverage and create plans to address them.
• Revenue Maximization
• Focus on upselling and cross-selling across the existing customer base.
• Identify high-potential products and prioritize them in sales efforts.
• Track monthly and quarterly targets closely; realign strategies where needed.
• Increase customer penetration - horizontal and vertical - increase the number of customers and the SKUs being bought.
• Horizontal Penetration: Expand customer base by onboarding new hospitals, clinics, and physiotherapists.
• Vertical Penetration: Increase the range (SKUs) of products purchased by each existing customer.
• Ensure Active customers
• Monitor customer engagement levels regularly through sales frequency and volume.
• Re-engage inactive or low-engagement customers with customized offers or training.
• Build loyalty through consistent service and post-sales support.
• Training conducting CMEs
• Plan, coordinate, and execute CME programs in collaboration with healthcare professionals and institutions.
• Invite and liaise with key opinion leaders (KOLs), specialists, and consultants to serve as speakers or facilitators.
• Deliver in-depth training sessions to healthcare providers on the correct usage, handling, and benefits of orthopedic and rehabilitation products.
• Train staff on product knowledge and clinical applications.
• Update internal teams regularly on new product launches.
• Share learnings and best practices gathered from field interactions and CME programs.
• New product awareness
• Plan product demos, workshops, and clinical trials to introduce new products.
• Educate customers on the benefits, indications, and usage of new offerings.
• Collect feedback from early adopters and communicate to internal teams.
• Client acquisition, retention and management
• Identify and research potential clients
• Attend CMEs, network with medical professionals, and cold call or email prospects.
• Present and demonstrate orthopedic and rehabilitation products to key decision-makers.
• Handle pricing discussions, discounts, and contract terms professionally to close deals.
• Update clients on new product launches, upgrades, and clinical use cases.
• Regularly gather feedback on product performance and customer satisfaction.
• Serve as the primary point of contact for assigned key accounts.
• Develop trust and rapport with doctors, procurement officers, and clinic administrators.
• Market knowledge on new hospitals/physios/clinics
• Maintain an active pipeline of upcoming healthcare centers and practitioners in the region.
• Leverage local networks, trade associations, and market surveys to identify prospects.
• Map influencers and decision-makers in new facilities
• Increase recommendations by doctors
• Build strong relationships with orthopedic surgeons, physiotherapists, and rehab specialists.
• Provide clinical evidence, case studies, and success stories to gain trust.
• Offer support for trials and in-hospital product evaluations.
• Timely collections
• Ensure data accuracy and update in CRM system

Qualifications and Experience

• Min qualifications: Diploma or Bachelor’s degree in Business, Marketing, Sales, Health -related field such as Physiotherapy and Orthopedics.
• Experience Level: 3 years and above
• In-depth knowledge of the pharmaceutical and healthcare market, products, and emerging trends in East Africa.

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• The role is responsible for the research, development and Integrating consumer insight, research, brand management, and all sector requirements. The role is to develop clear and detailed product briefs to uncover insights and bring innovative solutions to the market. The aim is to optimize consumer appeal and position the Client as leading edge in East Africa and beyond.

DUTIES AND RESPONSIBILITIES:

INNOVATION

• Creating and leading a multi-year innovation pipeline including Commercial Innovation while supporting brand strategies
• Identifying trends and insights that lead to the conceptualization of product ideas that will uniquely and competitively position the Client.
• Work closely with a team of chefs and other related departments to ensure all new products meet technical, price and production parameters
• Develop the food and beverage platforms for new concepts and channels for all brands.
• Drafting and signing off on product specifications and documentation

BUSINESS INTERACTION AND PERFORMANCE

• Conceptualization of new products right through the seamless transition to the brand team post launch and track year-one-in-market performance.
• Responsible for improving existing product offering to address Ever-Changing Consumer Demands
• Work closely with finance in delivering P&L, including Y1 and ongoing volume forecasts, along with pricing and trade recommendations to profitably win in the marketplace.
• Drafting and updating company existing/New Product Development procedures and ensuring that all staff are fully compliant
• Reporting on product performance on a regular basis

RESEARCH AND DEVELOPMENT

• Food Industry R&D activities and business performance leading to improved business performance
• Presenting new products to potential customers through research and co-creation groups

CUSTOMER INTERACTION AND CO-CREATIONS

• Be the key customer contact for all issues concerning product innovations and outcomes (Business-Customer interface).

COMMUNICATION AND TEAM

• Fostering an environment in which team members are motivated to generate new ideas based around clear customer feedback.
• Taking responsibility for successful handover of product to process development staff
• Contribute to all wider business perspectives from a food innovation perspective.
• Develop the food and beverage platforms for new concepts and channels for all brands
• Formulating new production processes or stages within processes
• Generating ideas for new products and researching feasibility in terms of profitability, resource availability and compliance with regulations.
• Optimized costing of menu items
• Recording and analyzing data
• Mapping out the marketing calendar on offers and specials
• Liaising with engineering, research, technical and/or production staff
• Writing and reading technical papers, reports, reviews and specifications
• Keeping up to date with relevant scientific and technical developments
• Product development scientists are often responsible for supervising a number of projects at once.

KEY ACCOUNTABILITIES:

• Any one of the sections as mentioned in the work environment summary

QUALIFICATIONS

• Degree /diploma food manufacturing or food science
• Post grad culinary qualifications

EXPERIENCE

• 5 years production experience
• 3 years’ experience in product development
• Development chef, experience in creation and costings
• Exposure to industrial food processing