Sales Executive at IFFCO

Job Description

Business development:

• Prospecting for new customers.
• Planning business development with larger customers
• Analyzing performance of the key accounts
• Setting distribution route targets and making sure that they are realized
• Merchandising:
• Analyzing competitors displays and prices
• Information on competitors, Products and brands
• Out of stock information and Brand assortments
• Availing products and planning promotion

Customer service:

• Handling of customer complaints
• Ensure proper invoicing and timely deliveries.
• Managing customer enquiries
• Managing debts and credit days
• Product distribution:
• Ensure company product availability in all outlets
• Introduction of New products:
• Ensuring listing of new products is done.
• Organizing new product sampling to create awareness
• Providing samples to the traders

Market Intelligence:

• Giving out Market Research about our competitors
• Business trends of our brands and our competitors
• General industrial behavior of customers and consumers
• Reporting business and marketing trends of our products.
• Understanding of competitors place in the market by category and channels
• Feeding back competitor activities to the brand manager

People Development:

• Training and coaching account developers and merchandisers in the designated region
• Training and coaching both internal and distributor sales representatives

Requirement/Skills

• 7-10 years of relevant experience in a similar role within FMCG
• Degree in Business, Marketing or a related field from a reputed Business School
• Sound understanding of the FMCG Industry.
• Knowledge of financial implications and awareness
• High level of attention to detail.