Marketing & Communication Manager at SMEP Microfinance Bank

Key Duties and Responsibilities

• Formulate, develop and review marketing and Communication Policies and strategies that optimize sales of the Banks’ products and services
• Develop and execute marketing plans, and programs both short and long term to ensure market share growth
• Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation
• Develop digital & web marketing strategies in conjunction with the Business and ICT teams
• Conduct market research, intelligence and analysis in order to develop competitive product pricing plans
• Coordinate products promotional activities and events with appointed agencies and ensure adherence to the Banks’ and product guidelines
• Coordinate preparation of budgets and control expenditure and prepare status reports for management and Bank executives
• Lead and deliver brand marketing campaigns that ensures all content is customer focused and regionally relevant and engaging.
• Manage and Co-ordinate the Banks’ CSR activities in line with the Banks strategies and guidelines.

Key Qualities & Competencies

• Must have at least eight (8) years’ experience in Marketing & Communication ; four (4) of which must have been in a management role at a reputable institution preferably at a financial institution
• Must have experience in integrated marketing communication strategy formulation and demonstrated skills, knowledge and experience in the design and execution of marketing & communications activities
• Strong knowledge and understanding of current trends in digital and social media
• Strong creative, strategic, analytical, organizational and personal sales skills
• Strong oral and written communications skills with experience in writing press releases, making presentations and negotiating with media
• Ability to manage multiple projects at a time and experienced in developing and managing marketing & communication budgets
• Self-driven, results-oriented individual with a positive outlook
• A natural forward planner who critically assesses own performance and is mature, credible and reliable
• Able to get on with others and be a team-player with excellent interpersonal skills
• Between 35 to 45 years of age

Qualifications

• A Bachelors degree in either Marketing, Communication or Public Relations
• Must have professional qualifications in Marketing or Public Relations
• Excellent report writing and analytical skills
• Superior project management and time management skills
• Membership to a relevant professional body e.g MSK, PRSK, will be an added advantage
• Must be proficient in IT skills
• Applicants must be committed to Christian values with a passion to serve