Head of BtoC Marketing at Metropol Corporation Ltd

Roles and Responsibilities

1.  Analyzing Consumer markets

2.  Developing and targeting market segments

3.  Setting product strategy

4.  Designing and managing marketing services

5.  Developing pricing strategies

6.  Developing marketing channels and networks

7.   Introducing new market offerings

8.  Manage retail networks

9.  Designing and managing marketing services

10. Develop service components for each product.

• Developing pricing strategies

11.  Determine break even points for each product

12. Develop appropriate pricing strategies for each product

13. Create a mechanism to track market prices from competition

• Developing marketing channels and networks

14.  Design appropriate channels for each product category

• Ensure proper channel management
• Managing distributors and wholesaler networks

15. Develop strategies of how to bring distributors and retailers on board to use CIS products.

• Introducing new market offerings

16.  Set up an appropriate New Product Development strategy

17.  Manage the New Product Development process

18.  Develop the route to market strategies for New products

 REQUIREMENTS

Technical Skills

• 5 years experience in marketing management
• Bachelor’s degree in journalism, communications, marketing or other related field
• Masters in Marketing will be an added advantage
• B2B marketing experience preferred or experience in marketing intangible products & services in a big corporation
• Strong analytical and project management skills.
• Good technological skills covering social media management, Data Analytics and Mobile marketing

 Soft Skills

• Excellent communication skills both written and verbal
• Confident and dynamic personality.
• Strong creative outlook
• Detail-oriented
• Efficient at multi-tasking
• Strong organizational skills