Email & Mobile Marketing Intern at PigiaMe

Values: TRUST | IMPACT | USER FIRST 

Reporting into: Head of Marketing

Marketing Channels: Email, Mobile Apps, WhatsApp and SMS

KEY RESPONSIBILITIES

Organizational:

• Communicate with colleagues and share insights on Slack
• Utilise Trello to update task status
• Weekly coordination and training with team members 

Reporting:

• Update the Channel Master as required
• Analyse KPIs performance and gather insights to improve the channel
• Monthly completion of channel actuals vs targets in forecasts 

Functional:

• Write, have approved, execute and conclude channel improvement briefs on time
• Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
• Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
• Support new offline and online projects/initiatives by the businesses
• Manage channel ad placements and blast campaigns
• Work closely with the rest of the marketing team to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
• Monthly check that automated campaigns (e.g. transactional emails) are triggered as per logic document and actively escalate any issues found
• Draw insights on best practices, campaign enhancements, and new industry trends
• Coordinate with design and content teams for visual assets and content

KEY RELATIONSHIPS

• Head of Marketing - Horizontals
• Push Marketing Colleagues
• Graphic Designer
• Community Manager
• Campaign Manager
• PR Coordinator

KEY SKILLS AND COMPETENCES

Required:

• 1-year experience with basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
• Strong analytical and reporting skills with a keen attention to detail
• Ability to work in a fast-paced, team environment
• Basic understanding of HTML
• A fast learner and all-around team player 

Desired:

• University degree in Marketing, IT, Business or a related field
• Practical understanding of email and mobile marketing concepts
• Strong copywriting skills for creating compelling messages