Social Media Manager at Busara Center

The position: The Social Media Manager supports Busara’s Communications division from its headquarters in Nairobi. This is a position that requires capability in digital marketing and communication to advance Busara’s brand and support the rapid growth and project mix at Busara.

The Social Media Manager is our digital point person and will enhance Busara’s brand and reputation by; communicating our work in an authentic way that will attract and grow our client base, track and keep our touchpoints relevant for both internal and external clients.

Core Responsibilities

• Detail a clear digital plan of action with steps, milestones, deliverables and dates to track communication efforts
• Develop relevant content topics and strategies to build brand awareness and our online reputation
• Map out how the digital value chain can transform the market we operate in and have a desire to deepen our social media engagement
• Create and implement a regular publishing schedule and content calendar to promote and manage content
• Inform planning of specific and timely marketing campaigns through social advertising
• Collaborate with the design and projects team to leverage the right tools to manage content, drive visibility and create online engagement opportunities
• Use analytics to measure and identify Busara’s audience growth, engagement, profile, content reach and leads to establish ROI and inform strategy
• Identify best practice and trends with regard to social media - your default setting is always reading and learning to keep up with evolving channels