Brand Manager at AstraZeneca

Typical Accountabilities
Some areas of focus for this role will include:

• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
• Launch excellence for new indications and new brands allocated to you.
• Designs, implements and evaluates marketing activities of the assigned brand, which may include a distribution channel solutions.
• Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
• Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
• Liaises with cross-functional team members and external agencies to ensure full communication and success of marketing plans.
• Responsible for the budget of the assigned brand(s) and must have an outlook with corporate sustainability in mind.
• Be the product, competitor and market expert of the assigned brand.

Essential Skills And Experience Required

• Completed Bachelor’s Degree in Scientific Field or related
• Experience managing complex projects.
• Minimum 2 years proven Brand management experience
• Experience in launching new pharma products in a market.
• Previous specialty care experience
• Sales experience
• Ability to travel.
• Fluency in English is required.
• Experience in Insight/Market Research & brand forecasting.