Brand Manager - Business Marketing at KCB Bank Kenya

JOB DESCRIPTION

Reporting to the Marketing Manager, the Brand Manager is responsible for supporting the development and execution of select business segments or initiatives within KCB Group. This includes MSME, Corporate Banking, Treasury, KCB Bancassurance, Asset Management, Investment Bank and Group subsidiaries. At this level they must also be able to oversee a wide array of roles including branding, communication, product development, online and offline promotions and commission market research. They would achieve this by leading the development and execution of all the brand plans and marketing initiatives within business and support units with the support of their line managers. He/she will also assist and work collaboratively with senior brand managers and Marketing Managers to execute strategies in an effective manner and develop innovative techniques to enhance brand image or a product or service.

Key Responsibilities

• Development and execution of marketing plan for the assigned products and/or business units.
• Working closely with the unit heads, product development teams and sales teams to achieve the business objectives whilst participate in projects driven by the respective business units supported.
• Develop briefs for campaigns and promotional projects in line with the business and brand objectives; Working with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives and implement an internal marketing plan.
• Regular performance tracking and compilation of reports on each branding/marketing activity that is circulated to the respective stakeholders.
• Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
• Monitor assigned budgets and reconciling the same on a monthly basis with Finance whilst ensuring quality relationship management with branding service providers for own area.     
• Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
• Track and analyze assigned product performance through sales numbers and value, monthly Share of Voice (SOV) and monthly competitor advertising and industry trends and utilize to prepare monthly reports with recommendations to the line manager.
• Capture document and share with the knowledge and insights team emerging industry trends and analysis in own area that would enhance the development of marketing strategy.

The Person

For the above position, the successful applicant should have the following:

• Bachelor’s degree in marketing, Advertising or Business management
• Professional Qualification in CIM
• Master's degree will be added advantage
• At least 4 years in Brands management
• At least 3 years in portfolio management.
• At least 3 years in agency management
• At least 1 year managing teams.
• At least 3 years Planning and organising experience with working proficiency in Project Management skills 
• At least 3 years Presentation Skills