Brand Marketing and Communications Lead at Frank Management Consult Ltd

Job Description

This position is an existing blend between art direction, content design and communication in the Kenyan financial technology sector. The role involves the revamping of the company’s image, values and reputation to create a mature brand in the country’s digital payment ecosystem. In addition, the candidate oversees the creation of unique brand identities, for each digital payment offer, that appeal to specific target markets.

Roles & Responsibilities:

• Manage the  brand across all platforms (internal and external)
• Plan and execute brand look & feel of the company’s marketing materials to ensure consistency
• Create digital content such as social media posts, emails, blog assets, infographics or digital assets for websites
• Direct media strategies and execution of plans thereof to ensure the right brand messages and understanding by customers and other stakeholders
• Work closely with CEO and the Board of Directors to drive corporate communications
• Planning and executing periodic brand awareness survey
• Manage the JamboPay’s product brands across all platforms (internal and external)
• Work on content marketing strategies with business development managers to ensure that the company has a strong presence in business, tech and financial media outlets
• Create digital content such as social media posts, emails, blog assets, infographics or digital assets for websites
• Create campaigns that have an instant and positive impact on product awareness to generate demand and revenue
• Planning and executing periodic brand awareness survey

Minimum Requirements:

• Bachelor’s degree in communications/marketing/journalism
• 5+ years’ experience in a a similar role in  PR or communication agency, with at least 2 years in the financial/ Fintech industry a plus.
• Knowledge of one digital design tool (ex: Adobe Photoshop, Illustrator, InDesign, Sketch, Canva Pro, Figma)
• Knowledge of one animation tool (ex: Motion graphics, Adobe Animate, Sparks)
• Submission of a portfolio which showcases the candidate’s previous projects and work