Communications Lead at WomenLift Health

Position Summary

WomenLift Health is seeking an experienced, innovative and dynamic Communications Lead to develop and drive an integrated content strategy across all platforms. In this role, you will be responsible for developing and overseeing editorial, digital media, media relations and stakeholder management with a focus on driving engagement and action among our key stakeholders as well as broad brand recognition/credibility. We are looking for a creative leader with a superior editorial skillset who also brings a strategic, analytical, and innovative approach to the work. Reporting to the WomenLift Health Communication and Engagement Director, this individual must thrive in a dynamic and creative work environment, be a self-starter and a passionate change agent for advancing women’s leadership.

Responsibilities And Tasks

• Create and execute an integrated content strategy for WomenLift Health across platforms, that supports the organization’s objectives and drives engagement with key audiences.
• Conceptualize and produce content across website, social media platforms, email newsletters, and branded content. Ensure it is on message, differentiated and resonates with target audiences.
• Collaborate with country/regional counterparts as the program rolls out geographically to optimize contextual impact while telling a consistent and compelling global narrative.
• Create assets (videos, blogs, articles, etc.) that engage and inspire audiences to act.
• Identify and facilitate new content opportunities, exploring ways to repurpose existing content in the WomenLift Health repository to position the brand’s thought leadership.
• Generate fresh, creative ideas for initiatives and campaigns across channels, and work with cross regional teams and agency to execute on them.
• Drive participation in WomenLift Health-hosted events through creative content and promotional strategies.
• Proactively support in pitching story ideas, including op-eds and interviews, to media and ensure coverage.
• Translate relevant trends/news and develop responses that are authentic and appropriate for WomenLift Health, advancing an overall communications strategy.
• Manage freelance writers and editors, as well as video content producers, and assign prioritized content projects.
• Review the quality of team members’ content to ensure it aligns with the WomenLift Health brand/tone-of-voice and messaging.
• Bring a strong data analytics capability and Monitoring, Evaluation and Learning (MEL) commitment to the work to help inform and adjust the strategy, as needed.
• Set short- and long-term goals and measure effectiveness of the content on a monthly, quarterly and yearly basis.
• Incorporate Search Engine Optimization (SEO) best practices in all content.

Education, Experience, Knowledge, Skills And Ability

• Bachelor's degree, master's degree preferred in communications, public relations, journalism or other related field.
• 10+ years of full-time editorial/social media experience, preferably in an area related to gender equality, women’s leadership and/or global health.
• Strong analytical skillset and ability to make data-driven decisions.
• A highly strategic and innovative leader who is self-motivated and seeks and identifies opportunities to advance WomenLift Health’s goals.
• Ability to manage through ambiguity, establish process and structure to help the team operate more effectively and efficiently.
• Superb writing and editing skills with rigorous attention to detail.
• Excellent project management skills
• Thorough command of social analytics and related tools.
• Highly organized and a critical, creative thinker under pressure.
• Proactive, self-starter able to work independently.
• An ability to cultivate team members and effectively collaborate with team members and external partners.
• Experience with SEO and paid content strategies.
• Proven ability to thrive in an entrepreneurial environment that requires initiative, flexibility, ingenuity, resilience and commitment.
• May require up to 15% travel