Digital Content and Communications Intern at Nairobi Inland Cargo Terminal (NICT)

Your Tasks and Responsibilities;

Content Strategy & Creation:

• Develop and produce high-quality, brand-aligned written and visual content, including website copy, blog posts, social media content, articles, press releases, publications, and presentations.
• Tailor content for diverse online platforms and target audiences, highlighting the specific advantages of each subsidiary.
• Lead the development of comprehensive biannual publications for individual entities and the group.

Social Media Management:

• Strategically manage and grow the group's social media presence, including content scheduling, community engagement, and proactive monitoring of conversations.

Public Relations Support:

• Contribute to the planning and execution of PR campaigns, including drafting press materials and assisting with media outreach.

Website Content Management:

• Collaborate with the web development team to ensure seamless and effective content integration and presentation on the website.
• Maintain and update website content for accuracy and relevance.

Content Quality & Consistency:

• Proofread and edit all content to ensure impeccable grammar, clarity, accuracy, and brand consistency.

Online Reputation Management:

• Monitor online mentions of the group and its subsidiaries, contributing to strategies for managing and enhancing online reputation.
• Address online inquiries and engage with online communities in a timely and professional manner.

Performance Analysis & Reporting:

• Track, analyse, and report on content performance and website/social media analytics to identify trends and optimize strategies.

Trend Awareness:

• Stay abreast of the latest digital content, social media, and digital marketing trends and best practices.

Brand Guardianship:

• Ensure all communications consistently reflect and reinforce the brand identity andmessaging.

Technical Proficiencies:

• Proficiency in managing and publishing content using one or more CMS platforms (e.g., WordPress).
• Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Buffer).
• Familiarity with social media analytics dashboards and reporting features.
• Working knowledge of web analytics tools (e.g., Google Analytics) to track content performance and user behavior.
• Ability to interpret data and generate basic reports on key metrics.
• Basic proficiency in graphic design tools (e.g., Adobe Photoshop/Illustrator) for creating visual content.
• Familiarity with video editing software (e.g., iMovie, Adobe Premiere Pro) for basic video production.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) for newsletter creation and distribution.
• SEO Fundamentals: Basic understanding of Search Engine Optimization (SEO) principles and best practices for content creation.
• Experience with project management or collaboration tools (e.g., Asana, Trello,Monday.com).

Qualifications and Education Requirements

• Bachelor Degree in IT/Computer science/ Public Relations or related field.
• Be a person who is honest, trust worthy with high integrity.
• Accuracy and attentive to detail.
• Excellent verbal and written communications skills.