We are a Human Resource Management Consulting Company based in Nairobi Kenya providing a comprehensive range of Human Resources Solutions with your business needs and focus in mind.
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Our client in the e-commerce industry is seeking to onboard a Digital Marketer to spearhead the creation of engaging visual content for the brand. As a pivotal member of the marketing team, you will infuse creativity, innovation, and a deep understanding of digital platforms to enhance the online presence. This role is ideal for individuals passionate about e-commerce, abreast of digital trends, and adept at crafting captivating visual narratives.
Salary Range: 30-35k
Responsibilities
Develop visually captivating and brand-aligned content for digital platforms, including social media, website, and email marketing.
Generate creative assets such as graphics, images, and videos to bolster various marketing initiatives.
Curate and oversee content calendars for social media platforms.
Stay abreast of social media trends and contribute novel ideas to amplify our online footprint.
Collaborate closely with the marketing team to grasp campaign objectives and craft content that resonates with brand messaging.
Work collaboratively with other departments to ensure consistency in brand representation across all channels.
Rapidly adapt to evolving trends and technologies in the digital landscape.
Implement SEO best practices to optimize digital content for search engines.
Monitor and analyze the performance of digital content using analytics tools.
Offer insights and recommendations based on performance metrics.
Qualifications
Demonstrated experience as a digital marketer, graphic designer, or in a similar capacity.
Robust portfolio showcasing creative and innovative digital content.
Proficiency in graphic design software (Adobe Creative Suite, etc.).
Familiarity with video editing tools and techniques.
Comprehensive understanding of e-commerce principles and the ability to craft content that drives online sales.
Thorough knowledge of major social media platforms and their best practices.
Experience managing social media accounts for businesses.
Excellent communication and collaboration abilities.
Capability to interpret and translate marketing briefs into compelling visual content.
Capacity to thrive in a fast-paced environment and adapt to evolving industry trends.
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