CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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To lead and grow institutional sales across the HORECA (Hotels, Restaurants, Catering) channel by building strong partnerships with key accounts, driving volume and value growth, and ensuring execution of business strategies aligned with organizational objectives.
Key Responsibilities
Sales Strategy & Planning
Develop and execute the HORECA sales strategy tachieve assigned revenue and market share targets.
Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional accounts.
Plan and monitor channel performance against agreed sales KPIs.
Business Development
Acquire and onboard new institutional clients while nurturing existing relationships.
Conduct regular business reviews with key accounts tensure satisfaction and growth.
Negotiate pricing, contracts, and commercial terms in line with company policies.
Team Leadership
Lead, mentor, and motivate the institutional sales team tachieve set goals.
Build capability within the team through coaching, training, and performance management.
Allocate targets, territories, and monitor individual and team performance.
Execution & Customer Engagement
Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment.
Provide superior customer service and act as the primary escalation point for client issues.
Collaborate with the supply chain tensure timely deliveries and efficient order fulfillment.
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