Manager- Brand Management (Personal Care/ Haircare Category) - Mombasa at Frank Management Consult Ltd

Job Description

The Manager – Brand Management will play a pivotal role in supporting the brand management activities for Personal Care, Skin Care and Homecare products within the Marketing Department. The incumbent will be responsible for development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth.

Roles & Responsibilities:

• Development and execution of comprehensive brand strategies aligned with company objectives.
• Develop and Implement brand-building activities and initiatives.
• Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.
• Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
• Ensure consistency in brand messaging across all communication channels and touchpoints.
• Conduct market research to identify consumer trends, competitor activities, and market opportunities.
• Analyse market data and consumer insights to inform brand strategies and decision-making processes.
• Implement Product management activities, including new product launches, product positioning, and portfolio management.
• Collaborate with cross-functional teams to develop and execute product marketing plans.
• Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
• Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.
• Ensure compliance with brand guidelines and standards in all marketing materials and activities.
• Work closely with creative teams and agencies to maintain brand consistency and integrity.
• Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.
• Partner with external agencies and vendors to execute marketing programs and initiatives.
• Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.

 Minimum Requirements:

• Bachelor’s degree in marketing, Bachelor of Commerce, or related field.
• 7+ Experience in haircare and personal care products, solid experience in brand management, managing a team of Brand Managers
• Proven experience in brand management and marketing within the consumer goods industry
• Experience managing Personal Care/ haircare category a MUST
• Experience working with agencies