Marketing Manager at Chemicaland Limited

Responsibilities

Strategy & Planning;

• Develop 3-year marketing plan aligned with sales target.
• Lead brand positioning for all products.
• Drive product life cycle management.
• Manage market segmentation and regional marketing plans.

 Campaigns & Execution;

• Oversee digital, field, van sales, and regional campaigns.
• Lead farmer trials, demos, and field days.
• Ensure alignment with regulatory compliance communication.

People & Team Leadership

• Supervise;
• Digital marketing team
• Marketing executives
• Agronomists
• Communication Officer
• Interns (Marketing & Technical)

Reporting & Analytics;

• Maintain real-time dashboards for marketing performance, leads, conversions, campaigns ROI, cost-per-acquisition, and regional performance.

Qualifications

Minimum Qualifications;

• Degree in Marketing, Agribusiness, Commerce, or related.
• 5–8+ years experience in Agro-input/FMCG/Manufacturing.
• Proven success running field marketing, digital, and farmer engagement.
• 28 - 45 years of age preffered.

Core Competencies

• Leadership
• Digital & Brand Strategy
• Sales alignment
• Market intelligence
• Excellent communication
• Budget & cost control
• Data-driven decision-making