Public Relations / Business Development Officer at Ruaraka Uhai Neema Hospital

Job Summary:

• The Business Development Officer is principally responsible for ensuring patient satisfaction through the services offered in the hospital.

Responsibilities

• Conduct and develop patient satisfaction survey protocols
• Respond to the patient queries regarding the services being offered timely.
• Analyze the current and past budgets, expenses, sales, revenues and product deficiencies in order to provide recommendations for business growth and problem resolution.
• Respond to the patient queries regarding the services being offered.
• Develop creative strategies to retain the patient including interviewing them to take their feedback and incorporate it into the growth plan.
• Prepare the annual marketing budget and track the expenses against the budget.
• Develop in-depth knowledge about business development practices, marketing the hospital’s activities, prospective patients and health trends.
• Develop strong customer relationships in order to generate high volume of prospective clients.
• Manage patient / partner calls and appointments effectively for new opportunities.
• Participate in the health industry forums, patient discussions, and conferences as a representative of the facility
• Supervise the patient relationship management database and utilize it to manage customer contacts and mailing lists.
• Provides oversight for all aspects of the hospital’s communications, including: proposal writing, events, marketing/development, media relations, social networking, website, newsletters and branding

Qualifications

• Degree in Business Administration / Public Relations from a reputable institution.
• Hospital experience in the same position an added advantage