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  • Posted: Apr 11, 2025
    Deadline: Not specified
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  • CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
    Read more about this company

     

    Regional Sales Coordinator

    • The sales coordinator is responsible for implementing the business sales strategic plans tachieve and exceed sales revenue targets in schools and institutions across the country.

    Key Duties and Responsibilities:

    • Key Schools and other Institutions Sales Management:
    • Business development in existing and new schools/ Institutions and HORECA
    • Actively seek out and engage new clients in the institutional clients, including schools, hospitals, and catering services.
    • Activate dormant accounts for business growth.
    • Monitor schools/institutions and HORECA account for sales and ensure set targets are achieved in line with overall company objectives.
    • Demand forecasting with customers and sharing projected demands for production planning.

    Trade Execution:

    • Support marketing campaigns by planning and leading market promotional activities in schools and institutions.
    • Design joint promotional and marketing initiatives with customers and review outcomes.
    • Lead joint business discussions with key School/ institutions and HORECA customers and document JBPs.
    • Market research & Insight Management:
    • Conduct competitor analysis, keeping abreast of market trends and competitors move tachieve market share metrics.
    • Gather bread industry trends and give informed suggestions on adjustments tsuit the trends.

    Customer Relationship:

    • Develop and maintain exemplary customer relationships for both existing and new customers while ensuring clarity on business processes and policies in both delivery and account settling and reconciliation.

    Sales Operations:

    • Lead the channel operations in liaison with the National sales Manager, ensuring clarity of channel forecast and backward alignment tthe planning.
    • Optimize our gtmarket for the channel and drive operational efficiency while maintaining utmost customer satisfaction.
    • Conduct client visits for existing and potential outlets tachieve the given sales targets and ensure sustained business growth.
    • Sales Revenue Growth in Schools and Institutions
    • Proactively manage the cash and credit resources of the customer tdrive growth of Company products in terms of volume and value.
    • Monitor and manage company assets such as crates, as per the company policies and procedures tensure optimal use.
    • Prepare and submit accurate and timely reports tthe territory manager tfacilitate proper planning.
    • Debt Management
    • Ensure account payment and reconciliations are made on time tavoid supply inconsistencies.
    • Ensure Schools and institutions Accounts operate within the stated credit limits.
    • Sales Team management, Training and Development
    • Supervise the activities of the sales team
    • Lead and motivate the sales team tconsistently meet/exceed and close sales targets/ deals.
    • On board and train new hires and provide ongoing skills development opportunities.
    • Foster a culture of continuous learning and professional growth.
    • Conduct regular sales meeting and performance reviews tensure the team is on track tmeet the sales targets
    • Additional Responsibilities
    • Perform any other tasks or duties assigned by management tsupport the overall sales goals and objectives of the company.

    Accountabilities:

    • The National Sales Manager is accountable for the following:
    • Overall company sales growth (percentage and in volume) in the twchannels.
    • All daily sales reconciliation
    • Credit management – old and new Debt and cash balances
    • Team Management.
    • Cost management.
    • All Crates issued
    • Company property
    • Returns-Zero

    Education and Key qualification Requirements:

    Education:

    • Degree in Business Administration, Sales & Marketing or a related course
    • At least 5 years’ experience in sales management– FMCG preferable and Institutions sales
    • Those with experience selling bread/confectionery products will have an added advantage

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