Regional Sales Coordinator at CDL Human Resource

• The sales coordinator is responsible for implementing the business sales strategic plans tachieve and exceed sales revenue targets in schools and institutions across the country.

Key Duties and Responsibilities:

• Key Schools and other Institutions Sales Management:
• Business development in existing and new schools/ Institutions and HORECA
• Actively seek out and engage new clients in the institutional clients, including schools, hospitals, and catering services.
• Activate dormant accounts for business growth.
• Monitor schools/institutions and HORECA account for sales and ensure set targets are achieved in line with overall company objectives.
• Demand forecasting with customers and sharing projected demands for production planning.

Trade Execution:

• Support marketing campaigns by planning and leading market promotional activities in schools and institutions.
• Design joint promotional and marketing initiatives with customers and review outcomes.
• Lead joint business discussions with key School/ institutions and HORECA customers and document JBPs.
• Market research & Insight Management:
• Conduct competitor analysis, keeping abreast of market trends and competitors move tachieve market share metrics.
• Gather bread industry trends and give informed suggestions on adjustments tsuit the trends.

Customer Relationship:

• Develop and maintain exemplary customer relationships for both existing and new customers while ensuring clarity on business processes and policies in both delivery and account settling and reconciliation.

Sales Operations:

• Lead the channel operations in liaison with the National sales Manager, ensuring clarity of channel forecast and backward alignment tthe planning.
• Optimize our gtmarket for the channel and drive operational efficiency while maintaining utmost customer satisfaction.
• Conduct client visits for existing and potential outlets tachieve the given sales targets and ensure sustained business growth.
• Sales Revenue Growth in Schools and Institutions
• Proactively manage the cash and credit resources of the customer tdrive growth of Company products in terms of volume and value.
• Monitor and manage company assets such as crates, as per the company policies and procedures tensure optimal use.
• Prepare and submit accurate and timely reports tthe territory manager tfacilitate proper planning.
• Debt Management
• Ensure account payment and reconciliations are made on time tavoid supply inconsistencies.
• Ensure Schools and institutions Accounts operate within the stated credit limits.
• Sales Team management, Training and Development
• Supervise the activities of the sales team
• Lead and motivate the sales team tconsistently meet/exceed and close sales targets/ deals.
• On board and train new hires and provide ongoing skills development opportunities.
• Foster a culture of continuous learning and professional growth.
• Conduct regular sales meeting and performance reviews tensure the team is on track tmeet the sales targets
• Additional Responsibilities
• Perform any other tasks or duties assigned by management tsupport the overall sales goals and objectives of the company.

Accountabilities:

• The National Sales Manager is accountable for the following:
• Overall company sales growth (percentage and in volume) in the twchannels.
• All daily sales reconciliation
• Credit management – old and new Debt and cash balances
• Team Management.
• Cost management.
• All Crates issued
• Company property
• Returns-Zero

Education and Key qualification Requirements:

Education:

• Degree in Business Administration, Sales & Marketing or a related course
• At least 5 years’ experience in sales management– FMCG preferable and Institutions sales
• Those with experience selling bread/confectionery products will have an added advantage