CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
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Develop and execute sales plans and strategies aligned with the hotel’s business objectives.
Identify and target key market segments, including corporate, leisure, group bookings, and travel agents.
Monitor market trends and competitor activity to adjust sales tactics accordingly.
Client Relationship Management
Build and maintain strong relationships with existing and potential clients, including corporate accounts, event planners, travel agencies, and tour operators.
Conduct regular client visits and networking to promote the hotel’s services.
Respond promptly to client inquiries and provide tailored proposals and quotations.
Revenue Growth
Drive sales initiatives to achieve monthly and annual revenue targets.
Coordinate with the marketing team to develop promotional campaigns and special offers.
Collaborate with the Front Office and Reservations teams to maximize room occupancy and average daily rate (ADR).
Sales Reporting & Forecasting
Prepare regular sales reports, forecasts, and market analysis for management review.
Track and analyze sales performance metrics and adjust strategies as needed.
Team Collaboration & Leadership
Work closely with other departments (Food & Beverage, Events, Marketing) to ensure seamless customer experience.
Train and motivate sales staff (if applicable) to meet departmental goals.
Event & Group Sales
Manage group bookings, conferences, and event sales to maximize hotel revenue.
Liaise with clients to coordinate event requirements and deliver exceptional service.
Qualifications & Experience
Bachelor’s degree in Business, Marketing, Hospitality, or related field.
Minimum 3–5 years’ experience in sales within the hospitality industry, preferably in a 3-5 star hotel environment.
Proven track record of meeting or exceeding sales targets.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in CRM software and Microsoft Office Suite.
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