Sales & Marketing Manager (Agri-Sector)- Ruiru at Summit Recruitment and Search

The role will focus on driving sales growth, building strong relationships with buyers, and positioning the company as a trusted supplier of high-quality avocado products.

Key Responsibilities.

• Develop and execute sales and marketing strategies to grow avocado export volumes across key international markets.
• Identify, pursue, and manage relationships with importers, distributors and wholesalers’ buyers.
• Negotiate contracts, pricing, and supply agreements while ensuring profitability and long-term partnerships.
• Monitor market trends, competitor activity, and customer demand to inform sales planning and forecasting.
• Collaborate with farms, operations, quality control, and logistics teams to ensure timely delivery and compliance with export standards.
• Manage branding, promotions, and digital marketing initiatives to strengthen market presence and customer engagement.
• Prepare sales forecasts, budgets, and performance reports for management review.
• Represent the company at trade fairs, buyer meetings, and industry events.

Key Qualifications.

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Proven track record in driving sales growth, regional expansion, and delivering strong revenue performance.
• Knowledge and experience working with CRM tools
• Demonstrable knowledge and skills using AI for marketing with specific tools in content creation etc.