Senior Brand Associate - Parent & Child Club at Britam

Job Purpose:

The job holder is responsible for effective and strategic coordination and execution of ‘Parent & Child’ project initiatives. This is a special Brand Asset driven towards differentiating the Britam Health offering through creation of an ecosystem that promises to walk the parenting journey with parents/guardians. 

Key responsibilities:

• Content Planning and Management:
• Collaborate with defined internal and external partners to develop a content plan calendar and subsequent execution of the same.
• Copywriting and editing of content received from partners and ensure packaging of the same. 
• Manage and coordinate all initiatives related to the Parent & Child workshop. This includes Customer communications, advertising & PR, experiential activities in liaison with the Health Team and marketing team. 
• Liaise with the internal & external partners to ensure timely execution of projects. 
• Provide daily/weekly status updates.
• Work with business development teams to develop communication materials for approved customer initiatives.
• Take the lead in planning and executing launch events and campaigns.
• Monitor and report on the Assets performance to ensure execution is as per the approved plans.
• Provide leads to Business Development Teams and Financial Advisor teams for sales conversion.
• Cost management to ensure all projects are completed within the allocated budget.
• Digital & Messaging Channels Management:
• Co-ordinate the implementation of digital capabilities, such as planning and buying, search, optimization and data analytics to support growth of the platform.
• Working alongside Senior Stakeholders, Digital Team, IT Tech Team and the business unit marketing leaders, establish a best of breed approach to the use of marketing technology.
• Work closely with the Digital Product teams from different business units (Life/Health/Asset Management) to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts
• Lead the analytics and reporting function in digital campaigns with a focus on optimization.
• Establish best practices around the use of data and analytics to inform communication campaigns effectiveness and lead our overall approach to use of digital tactics to keep the platform dynamic.
• Analyze data to identify areas of improvement and optimize communication campaigns for maximum reach.
• Stay up-to-date on latest industry trends and best practices in digital marketing and incorporate into campaigns as appropriate
  Message Management.
• Responsible for the collation and curation of all content related to the Parent & Child workshop. 
• Conduct monthly content audits to ensure content is up to date.
• Create always-on content together in conjunction with the health team and marketing team. 
• Enhance usability, design, content and conversion of all platforms that maybe developed for this asset.
• Devise, implement and manage effective social media marketing campaigns and trends.
• Design internal communication materials i.e., emailers, e-shots, flyers.

Key Performance Measures:

• As described in your Personal Scorecard.

Knowledge, experience and qualifications required

• Bachelor’s degree in Communication and Marketing or a related field.
• 2- 4 years working experience.
• Proven experience in the communication industry.
• Design/graphic skills will be an added advantage.

Technical/ Functional competencies:

• Excellent customer service skills.
• Strong analytical skills and good knowledge of excel.
• Knowledge in Diversity management.
• Ability to drive change.
• Ability to communicate effectively. 
• Stakeholder Management.
• Basic blogging knowledge and skills.
• Report writing-ability to develop reports. 
• Strategic Planning.
• Strong project management and organizational skills.
• Decision making – ability to make strategic decisions in a timely and effective manner. 
• High moral and ethical standing.
• Highly motivated.