Senior Communications and Public Relations Officer at African Guarantee Fund (AGF)

Position Summary

Reporting to Group CEO, this role exists to develop and implement corporate communications and public relations programs aimed at elevating AGF’s visibility initiatives to its target audiences, to promote and maintain its brand. The incumbent participates in developing and implementing the group communications strategy.

Major Duties and Responsibilities
Communications:

• Work in collaboration with the Senior Management Team to develop and support the implementation of the organization’s communications strategies that adhere to shareholders’ precedence and foster partner relationships.
• Custodian of the organization’s brand guidelines ensuring these are adhered to in both internal and external communication that are disseminated through emails, social media posts, sponsorship proposals, partnership pitches, business development pitch decks among others.
• Collaborate with marketing and production agencies, designers, and translators to create communication material as per organization’s brand style guides and disseminate key messaging for target audiences.
• Maintain an archive of all communication materials, including digital media like audio-visuals in shared folder for easy accessibility and future reference. Editorial:
• Develop, write and edit communications and marketing materials such as: web posts, social media content, press releases, speeches.
• Draft and review publication material such as reports, brochures, manuals to be presented to management team, partner institutions and board, as well as to drive communications that give regional and international recognition to the company’s activities.
• Generate content and script for informational and marketing videos.

Social Media:

• Develop strategies for digital media campaigns and guide PR agencies on suitable social media content as per organization’s social media needs.
• Create and manage online content and organization’s social media pages.
• Promote all communications and marketing materials through social media.

Media Relations:

• In liaison with Group CEO respond to media, journalists and publishers by sharing press releases, responding to requests and providing any crucial information.
• Conduct media outreach, monitoring, reporting and maintain records of media coverage across the continent by collating analytics and metrics to evaluate the organization’s overall media engagement.
• Produce and distribute brochures, publications, press reviews, audiovisual as well as electronic documents for the media and public to enhance the organization’s image, and maintain good and close working relations with the media.
• Produce bulletins, information circulars, as well as other publications on AGF’s activities regularly for the staff, to enhance understanding of Management’s objectives and initiatives.
• Provide advice and assistance required for formulating AGF’s policies and plans on the design,
• implementation and dissemination of information products and coordinate the publishing and distribution services for the printed and electronic publications.

Event Management:

• Coordinate the planning and execution of events in line with AGF’s objectives such as: partnership announcements, themed conferences, sponsored and networking events, as well as CSR activities, to enhance awareness of the organization’s brand and products.

Desirable qualifications, skills, knowledge and experiences

• Master’s degree in Communications, Journalism, Business or related fields from a recognized institution.
• Minimum 7 years’ experience working in a financial institution, or multilateral organization, through developing content on economic development, business or financial matters.
• Seasoned communications professional with experience in all aspects of public relations, public affairs, branding, media relations and marketing.
• Astute with a good understanding of the bigger picture, culturally sensitive and diplomatic.
• Strategic thinker with exceptional communications skills.
• Excellent interpersonal and influencing skills.
• High attention to detail and accuracy.
• Excellent oral and written English communication skills with a sound working knowledge of French