Social Media Manager/Expert at Peoplelink Consultants Ltd

RESPONSIBILTIES

• Develop, implement, and manage comprehensive social media strategies (Instagram, Facebook, TikTok, YouTube, X, etc.) tailored specifically for the cosmetics industry.
• Oversee the creation and curation of high-quality, engaging, and on-brand content (photos, videos, tutorials, graphics) that highlights product benefits and application techniques.
• Build and nurture an active online community, managing daily interactions, responding to inquiries and comments, and fostering brand loyalty with professionalism.
• Identify, onboard, and manage relationships with key beauty influencers and content creators to amplify brand messaging and reach.
• Use analytics tools to monitor social media performance metrics, track KPIs, analyze ROI of campaigns, and provide actionable insights for continuous improvement.
• Stay ahead of the curve on emerging social media trends, platform updates, and beauty industry best practices, ensuring all communication is compliant and professional.

REQUIREMENTS

• A minimum of 5-7 years of professional experience in social media management, digital marketing, or content creation, with essential experience in the cosmetics or beauty sector.
• A strong portfolio demonstrating success in driving engagement and sales for a beauty brand, and deep familiarity with cosmetic product marketing nuances.
• A reliable and professional work ethic with excellent judgment in public communication and reputation management.
• Exceptional writing, editing, and verbal communication skills, along with a keen aesthetic eye and creative flair for visually appealing content.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer), content editing software, and social media analytics platforms.
• Must be based in or near Nairobi, Kenya, with the ability to work from our office and attend local events/photoshoots as required.