Social Media Manager at WomenLift Health

Position Summary

WomenLift Health is seeking an experienced, innovative and dynamic individual to manage the day-to-day social media communications for WomenLift Health. The successful candidate will be fluent in digital and social media tools from social posting to content creation, curation and management, exhibit strong writing skills and communications judgement/acumen. This individual must thrive in a dynamic and creative work environment, be a self-starter and be a passionate change agent for advancing women’s leadership.

Responsibilities And Tasks

• Develop, design and implements a social media strategy that aligns with WomenLift Health mission and vision, and one that meets needs of our diverse Hubs (North America, South Asia, East Africa and Southern Africa)
• Manage WomenLift Health’s social media channels, creating and amplifying content that builds and reinforces the brand and drives positive stakeholder engagement.
• Create integrated communications and brand campaigns based on stakeholder segments to gain new audiences and build brand awareness.
• Collaborate on the design and delivery of engaging text, image and light video content for social media channels.
• Respond to social media followers’ comments and queries in a timely manner.
• Track social media performance, reach, and metrics. Identify and share performance insights to inform engagement strategies and propose solutions if course corrections/improvements are necessary.
• Provide ongoing counsel on best practices in digital content delivery; develop content that supports overall campaigns and communications objectives.
• Explore, develop new channels, content, and experiences that help us reach our communications goals.
• Manage a living document of social media guidelines and best practices.
• Contribute to an overall social media content calendar across platforms.
• Interact with vendors such as graphic designers and videographers.

Education, Experience, Knowledge, Skills And Ability

• 6+ years’ experience in creating content for social media platforms, ideally in a marketing or communications environment
• Bachelor’s degree, preferably in communications, journalism or related field.
• Familiarity with social media publishing and measurement platforms
• Strong aptitude for visual and interactive content creation in addition to text-based content
• Experience with web content management systems
• Familiarity with content creation tools (Adobe suite, Canva, InDesign etc.)
• Experience with analytics software, Google Analytics or Adobe Analytics, as well as social media platform reporting
• Excellent communication skills including attention to detail and ability to effectively multi-task with a willingness to perform a wide range of tasks
• Ability to demonstrate inclusiveness, collaboration, respect and broad organizational interests
• Proactive, self-starter able to work independently 
• Fluency in English (written, spoken, reading)
• Experience and a passion for global health and gender equality
• Proven ability to thrive in an entrepreneurial environment that requires initiative, flexibility, ingenuity, resilience and commitment.
• May require up to 15% travel.

Valued And Non-Essential Education, Experience, Knowledge, Skills And Ability

• Additional languages are a plus but not required.