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  • Posted: Apr 29, 2025
    Deadline: May 7, 2025
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  • Jubilee Insurance was established in August 1937, as the first locally incorporated Insurance Company based in Mombasa in 1937. Jubilee Insurance has spread its sphere of influence throughout the region to become the largest Composite insurer in East Africa, handling Life, Pensions, general and Medical insurance.
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    Direct Sales Manager

    Job Ref. No: JHIL168

    Role Purpose

    The role holder will be responsible for leading and driving the growth of direct sales channels through the design and execution of high-impact strategies aimed at increasing medical insurance uptake, enhancing customer experience and maximizing direct sales conversion rates. This role plays a pivotal part in transforming the organization’s go-to-market model by integrating innovation, advanced analytics, and omnichannel distribution. It ensures seamless alignment between sales platforms, marketing initiatives, and sales operations to expand customer reach, strengthen competitive advantage and deliver sustainable revenue growth and profitability.

    Key Responsibilities
    Strategy

    • Implement a direct sales strategy that aligns with the company’s growth agenda, supports revenue acceleration, market penetration, and optimizes the customer journey.
    • Implement the direct sales acquisition model that integrates on ground activation, referral programs, and partnerships to deliver sustained lead generation and conversion.
    • Lead go-to-market initiatives for new medical insurance products and tailor direct sales tactics by segment (e.g., millennials, SMEs, self-employed professionals).
    • Identify growth levers using competitor analysis, market research, and emerging tech trends to maintain direct sales channel relevance and competitive edge.
    • Champion data-led sales planning, including market segmentation, customer profiling, and opportunity sizing to ensure targeted campaigns and optimal ROI.
    • Formulate revenue forecasts and cost-benefit models for sales campaigns and direct sales initiatives to guide investment decisions and resource prioritization.

    Operational

    • Oversee the end-to-end direct sales funnel, from activation(prospecting) to leads management, quote generation, conversion, onboarding, and policy issuance.
    • Continuously optimize sales journeys and recommend upgrades.
    • Develop and manage strategic alliances with aggregators, sales platforms, fintechs, and telcos to scale direct and embedded insurance distribution models.
    • Support sales operations with underwriting, claims, and service teams to ensure real-time support and high Net Promoter Scores (NPS).
    • Drive channel efficiency by recommending changes in SOPs, optimizing salesforce productivity, and aligning selling tools with frontline operations.

    Corporate Governance

    • Ensure compliance with insurance regulatory requirements (IRA, CMA, Data Protection Act, etc.) in all direct sales practices.
    • Lead the development of governance frameworks for ethical marketing, fair customer treatment, and risk mitigation.
    • Implement robust data protection practices in collaboration with IT and Legal teams to safeguard customer information.
    • Maintain rigorous reporting cadence on campaign performance, lead quality, and conversion integrity for executive oversight.

    Leadership & Culture

    • Build and lead a high-performing direct sales team with clear KPIs, accountability frameworks, and a culture of continuous improvement and customer success.
    • Establish an agile, innovative-driven performance culture through strategic coaching, experimentation, and data-informed decision-making.
    • Collaborate cross-functionally to ensure seamless alignment in customer engagement, campaign execution, and sales processes.
    • Drive the sales transformation within the commercial function by championing a shift in mindset, upgrading skillsets, and enabling tech-enabled, data-driven selling.
    • Embed customer insights and voice-of-customer feedback into sales strategies, direct sales experience enhancements, and product design to ensure relevance and impact.
    • Enable organizational agility and responsiveness to market dynamics by accelerating go-to-market execution and supporting iterative campaign design.
    • Lead change management efforts for the successful adoption of direct sales tools, systems, and processes across teams

    Laws, Regulations, Company Policies:

    • Stay informed about and ensure strict adherence to all external laws and regulations, including AntiMoney Laundering (AML), Counter Financing of Terrorism (CFT), Data Protection laws, and any other relevant regulations applicable to the industry.
    • Understand, implement, and enforce internal company policies, processes, and procedures to ensure alignment with legal requirements and company objectives.
    • Ensure the establishment and ongoing execution of effective compliance programs within your department to meet both external and internal regulatory standards.
    • Develop and implement processes and controls that promote compliance with external laws, regulations, and internal policies, minimizing risk and ensuring operational efficiency.
    • Foster a robust ethical culture within the organization by leading by example, demonstrating integrity, and promoting compliance with all applicable laws and regulations.
    • Encourage open communication channels for team members to report potential compliance concerns or violations, ensuring proactive identification and resolution of issues.

    Key Skills and Competencies

    • Proven ability to design, implement, and optimize direct sales strategies that drive revenue growth, market penetration, and customer acquisition.
    • Skilled in leveraging Google Ads, Meta (Facebook), SEO/SEM, and email marketing to enhance brand visibility, generate quality leads, and boost conversion rates).
    • Expertise in developing innovative lead generation strategies and fine-tuning sales funnels to maximize conversion rates and improve customer retention.
    • Skilled in managing relationships with external partners, aggregators, and distribution networks to expand sales reach.
    • Demonstrated capability in forecasting sales performance, developing budgets, and conducting ROI analyses.
    • Hands-on experience with leading CRM platforms such as HubSpot, Salesforce, and Zoho.
    • Strong understanding of e-commerce platforms and digital onboarding systems.
    • Highly proficient in interpreting sales data and marketing performance metrics.
    • Adept at designing customer experiences and mapping customer journeys

    Academic Qualifications

    • Bachelor’s degree in marketing, Business or related field.
    • A master’s degree or MBA is an added advantage.
    • Insurance Professional Certificate

     Relevant Experience

    • Minimum 7 years of progressive experience in sales, with at least 4 years in direct sales management, preferably in insurance, fintech, telecom, or financial services. Demonstrated experience in driving direct sales revenue, owning sales funnels, and leading high-performing commercial teams

    go to method of application »

    Direct Sales Officer

    Job Ref. No: JHIL167

    Role Purpose

    The role holder will be responsible for proactively generating new business by directly selling medical insurance products. He/she is responsible for driving acquisition, managing client relationships, and meeting sales targets through field visits, referrals, and events, while ensuring customer satisfaction and compliance with regulatory and company standards.

    Key Responsibilities

    Business Development

    • Proactively identify and pursue new business opportunities through fieldwork, door-to-door visits, networking, and referrals.
    • Build and manage a strong pipeline of qualified leads and nurture them throughout the sales process.
    • Conduct needs-based analysis to match clients (individuals, families, SMEs) with appropriate medical insurance solutions.
    • Present and promote medical insurance products to prospective clients using structured pitches and solution-oriented sales techniques.
    • Participate in targeted sales activations, outreach events, and marketing campaigns to increase visibility and drive client acquisition.
    • Deliver competitive proposals and quotations tailored to client needs while articulating key value propositions.
    • Gather market intelligence on competitor activity, customer behavior, and emerging trends to support product positioning.

    Operational

    • Follow up consistently with leads, pipelines and close sales within defined turnaround times.
    • Maintain accurate records of all client interactions, quotations, follow-ups, and policy applications using CRM tools or manual logs.
    • Submit completed sales documentation, including KYC, application forms, and medical declarations, in a timely and accurate manner.
    • Track personal sales metrics and provide daily/weekly/monthly updates to the line manager.
    • Educate clients on policy usage, provider networks, benefit limits, and digital service platforms.
    • Support policy onboarding and ensure seamless customer experience post-sale.
    • Collaborate with the operations team to resolve client service issues and accelerate policy processing.

    Corporate Governance

    • Ensure compliance with internal policies, IRA regulations, and ethical sales practices at all times.
    • Obtain client consent and provide full disclosures on policy terms, medical declarations, and underwriting criteria.
    • Maintain confidentiality of client information and adhere strictly to data protection laws and company policies.
    • Escalate any fraudulent behavior, mis-selling risks, or regulatory violations to the appropriate channels.
    • Attend mandatory compliance and ethics training as required.

    Culture

    • Foster a customer-first mindset by delivering honest, helpful, and respectful service throughout the sales journey.
    • Contribute to a performance-driven and collaborative team culture by sharing knowledge, supporting peers, and participating in team activities.
    • Demonstrate resilience, professionalism, and a positive attitude in both individual and team efforts.
    • Embrace continuous learning and attend trainings to upgrade product knowledge and sales capabilities.

    Laws, Regulations, Company Policies:

    • Stay informed about and ensure strict adherence to all external laws and regulations, including AntiMoney Laundering (AML), Counter Financing of Terrorism (CFT), Data Protection laws, and any other relevant regulations applicable to the industry.
    • Understand, implement, and enforce internal company policies, processes, and procedures to ensure alignment with legal requirements and company objectives.
    • Ensure the establishment and ongoing execution of effective compliance programs within your department to meet both external and internal regulatory standards.
    • Develop and implement processes and controls that promote compliance with external laws, regulations, and internal policies, minimizing risk and ensuring operational efficiency.
    • Foster a robust ethical culture within the organization by leading by example, demonstrating integrity, and promoting compliance with all applicable laws and regulations.
    • Encourage open communication to report potential compliance concerns or violations, ensuring proactive identification and resolution of issues.

    Key Skills and Competencies

    • Ability to effectively identify customer needs, position solutions persuasively, and close sales deals while building lasting relationships.
    • Skilled in sourcing, qualifying, and nurturing leads through proactive outreach strategies and maintaining a robust sales pipeline.
    • Strong capability in building and sustaining trust-based relationships with clients, ensuring high levels of customer satisfaction and loyalty.
    • Comprehensive understanding of medical insurance products, benefits, and underwriting guidelines, enabling confident and informed client consultations.
    • Ability to deliver compelling product presentations and communicate complex insurance concepts clearly and confidently to a diverse audience.
    • Sound knowledge of insurance premiums, coverage terms, and financial principles to guide customers through product selection with clarity and accuracy.
    • Proficient in accurate documentation, policy application handling, and adherence to regulatory and internal compliance requirements.
    • Ability to gather and interpret market intelligence to identify opportunities, understand competitor activities, and recommend strategic responses.
    • Skilled in anticipating client concerns, addressing objections tactfully, and applying effective closing strategies to secure business.

    Academic Qualifications

    • A Diploma or Bachelor’s Degree in Sales & Marketing, Business Administration, Insurance, or related field
    • Certificate of Proficiency (COP)

     Relevant Experience

    • At least 1–3 years of direct sales experience, preferably in insurance, banking, or financial services.

    Method of Application

    If you are qualified and seeking an exciting new challenge, please apply via [email protected] quoting the Job Reference Number and Position by 7th May 2025 Only shortlisted candidates will be contacted.

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