Commercial Director at Lafayette Resources

Their diverse service portfolio includes Mobile Marketing, Experiential Marketing, Digital Marketing, Direct Field Sales, Merchandising, In store Activations, Event Management, Product Launches, Demand Creation, and Above-The-Line Marketing (ATL).

They seeks to fill the position of a Commercial Director in Kenya and we are thus hunting for exceptional talent for the role

Role purpose

• Lead the Business Commercialization Agenda for assigned and new clients or segment and achieve the company revenue targets
• To provide direction on client’s objectives and follow up to ensure quality is up-to expectation

Commercial Director Job Responsibilities

• Create strategies that would lead to achievement of business set targets
• To Identify and lead the “knock on Doors” campaign to acquire new business Opportunities/clients
• Identifying Lock strategies to gain depth within existing and other targeted core clients
• Identifying new market segments and channels to reach our clients target market
• To constantly analyze business performance versus targets and seek to bridge variance
• Develop, lead implementation of strategies of ensuring Swivel Marketing is top of mind in clients’ and customers’ mind
• Establish and champion the Quality Assurance Process
• Ensure Standardization and quality of reports sent to clients are upto company standards
• Champion Weekly innovation brainstorms that will lead to idea testing and sharing with client
• Consistently build the brand Swivel Marketing and seek to grow its image
• Participate in business planning and target setting
• Ensure timely Revenue Collection

Qualifications for the Commercial Director Job

• At least 5 years in a similar role
• Bachelor’s degree with a professional qualification in Sales & Marketing
• Basic Financial Accounting, Account management, brand building and Innovation experience will be an added advantage

Key skills

• Should demonstrate high integrity and honesty.
• Have a high sense of diplomacy, accuracy and attention for detail.
• Excellent communication, report writing, analytical, planning, people management, and interpersonal skills