Graphic Designer & Marketing Coordinator at Victoria Court

Position Summary

• The Graphic Designer and Marketing Coordinator will be responsible for coordinating marketing details with the Marketing team including event-related marketing, advertising, video marketing, online marketing and email marketing.
• The ideal candidate has existing educational background in marketing, graphic design skills and internship experience.
• Candidate must have graphics skills and a working familiarity with Adobe Creative Suite, primarily InDesign, Photoshop and Premiere.
• Candidate will also be detail oriented, a self-starter, social media savvy, a creative thinker, a team player, and a strong communicator.
• Successful experience with email marketing campaigns is also necessary.

Responsibilities

General

• Assist with effective and efficient show-marketing graphic design and participate in intradepartmental communications as appropriate.
• Assists in activation of the marketing/sales operations with organizational strategic priorities in a timely and professional manner; adjusts to short term realities while insuring long-term goals and objectives are met.
  • Assists in development of timely reports and updates on results and activities.
  • Proposes, confirms and stays within approved budgets for marketing activities.
• Understands and supports the annual institutional marketing plan and implementation, and provides support for the annual sales plan.
• Works on special projects, initiatives, promotions and other programs as needed at the direction Marketing team.
• Assists in the collaboration and work provided by outside vendors, media outlets and marketing alliances.
• Assists in the coordination with resident companies and their marketing/social media endeavors.

Branding, Design and Marketing Materials

• Assist in protecting the integrity of the company brand and all users. Communicate branding guidelines to promoters and residents.
• Responsible for creative design and having a working knowledge of Adobe Creative Suite- primarily InDesign, Photoshop and Premiere.
• Manage and maintain social media messaging with an aesthetic that is consistent with the overall company branding.

PR, Digital and Social

• Work directly with Marketing team to prepare a social media plan, timelines and priorities for individual events/performances as well as those with and institutional focus.
• Take independent and creative responsibility for the social media outreach with a concentration on venue revenue generating events.
  • Build a creative, dynamic, consistent, and interesting social media voice.
• Maximize events, press, promotions and executive outreach in the social media platforms.
• Develop and implement social media platforms that speak to a live concert experience. Platforms to include Twitter, YouTube, Facebook, Instagram, etc.
• Create and coordinate email newsletter/announcements in line with individual event and institutional goals.

Qualifications

Education and/or Experience

• Bachelor’s degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• Proven experience and expertise in graphic design, social media, email and online marketing.
• Collaborative personality who is a team player.
• Innovative and creative thinker to generate maximum exposure for the company brand and beyond traditional means.
• Candidate must have graphics skills and a working familiarity with Adobe Creative Suite, primarily InDesign, Photoshop and Premiere

Qualifications

To perform the job successfully, an individual should demonstrate the following competencies:

• Customer Focus – Incumbent’s interaction with internal and external customers.
• Requires putting yourself in the customer’s place, anticipating and meeting needs quickly and accurately. It also means following up and monitoring situation to be sure the customer is satisfied.
• Job Knowledge – Understands the duties, methods and procedures required by the job.
• Teamwork – Ability to interact and develop relationships with co-workers, give and receive constructive input, contribute ideas and viewpoints, adapt to changing circumstances and expectations and commitment to understand and remedy interpersonal conflicts.
• Communication – Commitment to employing and promoting effective written/verbal communication as well as attention to content and process, and positive communication with staff, vendors, patrons and external customers.
• Management of Resources – Ability to use time, money, technology and people as efficiently and effectively as possible. Makes suggestions to improve the resources that pertain to incumbent job responsibilities.
• Technical Knowledge – Individual’s ability to demonstrate the specific skills necessary to the position using procedures, tools and equipment necessary to accomplish work.
• Dependability & Time Management – Organizes work well and uses time effectively; attendance & punctuality fall within standards. Takes responsibility for actions and accepts responsibility for mistakes. Follows through on assignments despite setbacks; shifts priorities when necessary.
• Initiative – Level of interest in role development, degree of motivation, and willingness to improve performance and increase job knowledge.